Apparently they are learning the hard way that just because you build it doesn't mean they will come.
".....four years after its construction, the mall sits virtually empty of both shops and shoppers. But the Chinese have imported yet another concept familiar to Americans ? South China Mall is considered too big to fail. So, employees line up for flag-raising ceremonies and pep talks about ?brand building? before going off to maintain the deserted concourses meticulously. If China is the future of the world economy, Utopia, Part 3: The World?s Largest Shopping Mall just may be a startling peek at what?s to come."