Summer on 30A is all about matching your mood to the perfect slice of coastal paradise. Whether you are looking for a secluded hideaway that feels like home, a launching pad for local exploration, or a golf getaway that keeps you close to the greens, St. Joe Hospitality’s latest summer promotions offer a chance to stay longer and save.

If you are planning your ultimate Gulf Coast escape, here is how you can customize your trip across distinct SoWal properties:

SoWal goes all out to celebrate the Fourth! It's the busiest and brightest weekend of the year, and this year carries extra meaning as our beach towns celebrate America's 250th birthday. 

Sip, savor, and support your community at the Pairing and Sharing Wine Dinner, benefiting Caring & Sharing of South Walton. This year’s event will take place on Thursday, August 27 at 6:00 PM at Rosemary Beach Town Hall, offering guests an elegant evening of food, wine, and philanthropy in the heart of Rosemary Beach.

Watersound Town Center has lots of room to grow along US 98 in eastern South Walton County. A visit to the heart of Watersound reveals a growing open-air, walkable center where daily lifestyle meets coastal luxury. Bordering the entrance to the Watersound Origins community, the continuously expanding collection of shops, restaurants, and event spaces are designed to serve the broader Watersound community & surrounding areas.

Planning and Construction has taken years, but Walton County cut the ribbon on June 15th for The Grayton Beach Community Center, a new building, tram stop, and boardwalks in "downtown" Grayton Beach just west of the Red Bar.

The beach is a wash and the sun is taking a vacation - what to do on a rainy day in South Walton, Florida when the kids are restless and you're looking for indoor activities?

Here is the 2026-2027 School Calendar from Visit South Walton - Use it to help plan your trips to SoWal & 30A. Locals can see when to promote business, events, and when to plan around traffic, and crowds at restaurants and grocery stores. The school calendar shows when K-12 schools and universities/colleges in our major travel markets will be on break and for school start dates.

South Walton School Calendar includes 30A travel info for Fall Break, Winter Break, Spring Break and other holidays.

In the glitzy world of coastal dining, it is easy to get caught up in high-end expectations, minimalist plating, and steep checks. But as many families discover when vacationing in SoWal, nothing quite compares to the comforting embrace of a true mom-and-pop landmark that locals love.

Summer is officially upon us, and Alys Beach invites locals & visitors to celebrate the season with upcoming events inspired by wellness, connection, and the magic of summer. Whether you're looking to reset and recharge through movement or gather with family and friends for an evening of coastal traditions, we hope you'll join in welcoming the season ahead. 

Flow Into Summer

June 20, 8-10AM | Town Center

North Beach on the bay is the place for Live Music this summer at North Beach Social, at the foot of the 331 bridge. Chef Jim Shirley brings live music along with excellent dining, white-sand beaches, and full bars on both side of Hwy 331.