New marketing plan dubs this area "The Beach"
- Thread starter Alicia Leonard
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"The Beach" marketing campaign Coastal Vision 3000
The Sun Reported this week...
We are now going to be known as "The Beach". (The Color is orange...Orange Beach...oh that would miss the mark too...like the 331 sign saying Welcome to Walton County) Covering the area between Bay and Okaloosa Counties. They...the airlines...wanted a 20 letter catch phrase to represent this area in advertising campaigns.
How about "The Emerald Coast". Oh, we;ve been know as that for 30+ years...seems to work well! And oh yeah, it's 15 letters!
What the hell are these people thinking. My background is in marketing...can I be of some help here...they seem to be missing the market all together....
I am lost at words...and not much positive to say about any of the marketing I've seen lately. What the F___ Bomb is going on in the heads of the poeple who seem to be in charge...seems to me they don't know much about the area...do they even live here (yes, I know they do...just doesn't seem like it).
The Sun Reported this week...
We are now going to be known as "The Beach". (The Color is orange...Orange Beach...oh that would miss the mark too...like the 331 sign saying Welcome to Walton County) Covering the area between Bay and Okaloosa Counties. They...the airlines...wanted a 20 letter catch phrase to represent this area in advertising campaigns.
How about "The Emerald Coast". Oh, we;ve been know as that for 30+ years...seems to work well! And oh yeah, it's 15 letters!
What the hell are these people thinking. My background is in marketing...can I be of some help here...they seem to be missing the market all together....
I am lost at words...and not much positive to say about any of the marketing I've seen lately. What the F___ Bomb is going on in the heads of the poeple who seem to be in charge...seems to me they don't know much about the area...do they even live here (yes, I know they do...just doesn't seem like it).
To quote Mister Mouse on the issue: "Yeah the beaches are very nice here, but it's not like they're the Black Album of beaches. No one knows what they're talking about with it. It doesn't make sense. "
Does anybody have any idea who the marketing company is that master minded this? I'd like to go after their client base. 
Does anybody have any idea who the marketing company is that master minded this? I'd like to go after their client base.
www.thebeachfla.com
:shock:
Does it say who the marketing company is? I mean, I know all the players are listed but...
you know, I guess that is the problem, it isn't really people who do creative, it is more the people who attempt to strategize... and then perhaps they hired someone to execute the graphics...
It is a good argument for why people should not consider themselves marketers unless they themselves have come up with great campaigns... same old story I guess...
are you shocked its in the brochure or that I read it.
i guess i am shocked you read it and after seeing the orange color, you can still see. :shock: