I realize a power point of a marketing presentation is only part of the presentation. Usually there's a lot of talking by a charismatic sales person and details come across that aren't in the hard copy of the presentation. However, even given that, this seems pretty light weight.
There are a couple of big questions:
1) One of the stated goals is to "Drive qualified traffic to BSW.com and
partner landing pages. The big question related to this is -- in any of their workshops, did they address the the fact that the current BSW.com web site is mediocre as an area marketing tool, and is any part of the 1.3 Million budget going to overhauling or redesigning that site? Or is that going to be extra money? If not, what are any people that they drive to the current site supposed to do once they get there?
2) Where's the social networking material?
There's no mention of social networking or any planned use of it in as a mechanism to capitalize on those 49 percent of the people that actually know where they are. Why not? There's this thing called facebook that I've heard is a pretty big thing nowadays. Not sure how to use that myself, but I'd hope that a modern advertising firm would have a good idea on how to work that into a marketing campaign. All I see are the old standards -- print, broadcast, plus "mobile" thrown in. No real web/social networking strategy.