You kind of lost me on the last part, especially about the owners paying the tax. The tourists pay the tax. The owners, large and small, are making money. The question is, does the TDC add a discernible level of awareness to the nation of our area as a viable vacation destination relative to the amount of money it squanders. Most everybody has a website these days, and most consumers circumvent typical advertisement anyway. Do we really have a metric of what all this loose money is producing?