I agree. Mention Florida in Europe and all you hear is "Disney" or "Miami/South Beach". There is no reason for them to travel further yet. But I'm guessing at some point the Panhandle Gulf Coast is marketed as the "American Riviera" not only in Europe but everywhere else. And it may work.
I agree. My mother lived in the British Riviera for a while, and I have had other family live in Europe for extended times. They will come here.
This area does
have a
culture. It is distinctly Southern.
My experience has been they just eat up all things American. With the proper marketing and word of mouth, eventually they will find their way here and try this as opposed to Tenerife Spain, Barbados and the like.
Not saying they will come here in droves at the mere mention of a direct flight to PCB, but if there is one, eventually it will happen.
(and no Skunky, the WACO's will not have to dress like the Beatles.

)
I would love to see a direct flight to the area from New York, but being a life long New Yorker, I can not see it attracting little more than spring breakers to PCB. New Yorkers are rather clanish in respect to where they congregate in Florida. I am not totally convinced it is just because those areas are easy to get to via Jet Blue.
But I do see Europeans as more open minded, and I can see the attraction to coming to this area for them.