I didn't watch the video, (and am glad it was removed from SoWal.com) but recording beatings isn't new. I'm not sure why this video is getting attention, when plenty of other beating videos exists on the net. Some people need to get their butts kicked, and others are being picked on, needlessly. I'd like to see videos of bullies getting their butts kicked by the nerdy geeks -- sweet revenge.
Anywho, once these videos are posted online, and names identify the people doing the beatings, their future at getting into college, getting a job, running for public office, getting a girlfriend or boyfriend, getting married, etc, will be more difficult. Shame will come later, even though kicking someone might be really fun in the heat of the moment.