What's in a name anyway? Is "Pickle Factory" a good or bad name? Why? Will name alone make or break any food service business (or any other retail business for that matter)?
McDonald's vs. Burger King; Mickey D's wins the hearts and souls of children before they're old enough to wipe their own bottoms - about 30,000 vs. 11,000 locations.
Since we're talking pizza... Domino's vs. Pizza Hut; I'd say who cares but it's 4,500 to 5,000 - I'm sure having "pizza" in the name made all the difference.
There's plenty of other examples, I'm sure you have 5 to 10 in your mind right now. The name of a local place is important only if we remember it tomorrow - it's working. Of course if you're planning on world domination then you have to worry about protecting the brand which means using made up words, phonetically spelled words, or words in combination that aren't normally used together... ummmm!
McDonald's vs. Burger King; Mickey D's wins the hearts and souls of children before they're old enough to wipe their own bottoms - about 30,000 vs. 11,000 locations.
Since we're talking pizza... Domino's vs. Pizza Hut; I'd say who cares but it's 4,500 to 5,000 - I'm sure having "pizza" in the name made all the difference.
There's plenty of other examples, I'm sure you have 5 to 10 in your mind right now. The name of a local place is important only if we remember it tomorrow - it's working. Of course if you're planning on world domination then you have to worry about protecting the brand which means using made up words, phonetically spelled words, or words in combination that aren't normally used together... ummmm!

