I think more and more people from the midwest will find SoWal over the coming years. If people stay for a while (e.g., snowbirds), it's a relatively easy drive from the midwest to the Panhandle. And it's much less expensive than going farther south in Florida where the prices go way up in the winter. There are plenty of porch sitting/beach watching/hot tub soaking days in SoWal to keep people escaping the cooler weather busy all winter. (not to mention restaurants, etc.)