I am a vegetarian, and support many animal welfare organizations, but I think whether we like it or not, people are going to eat meat. I think many animal welfare organizations shoot themselves in the foot when trying to convince people to not eat meat. Like I said, people are going to eat meat regardless, and by showing them videos of how their meat is often produced and saying "see, look how bad it is!" people begin to turn a blind eye and say "Well I don't care, I just like eating meat." I think animal welfare organizations would find better results if they fought for more humane farming practices like outlawing factory farming, instead of focusing on eradicating meat consumption all together. PETA is an organization that I don't take seriously, but I think the ASCPA has it right.