New marketing plan dubs this area "The Beach"

[Busta Hustle]

there was "W THE PRES" and then the phase 2 marketing was "W Still THE Pres"...$10 says next years logo adds the word "STILL THE beach"...and if you think of oil rich Texans being dropped off daily by Southwest airlines...wearing them cowboy hats and boots along with them speedos...why that would be every developers splendiferous dream!

 

[SHELLY]

I'll adress part of this letter by Buddy Runnels that was posted earlier - http://www.waltonsun.com/news/regional_743___article.html/brand_region.html

A response to the article reads:

Apparently, THE beach isn?t going over well in its early release, but as the campaign is unveiled, I imagine it will speak to the demographic, psychographics of our target market.
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:shock:.........Oh, now I understand why I didn't "get it"....I'm not psycho.

Had you posted wayfinder signage I'm sure I would have gotten it sooner--carry on.

THE? Shelly (Who still thinks the campaign is stupid.)


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[Matt J]

there was "W THE PRES" and then the phase 2 marketing was "W Still THE Pres"...$10 says next years logo adds the word "STILL THE beach"...and if you think of oil rich Texans being dropped off daily by Southwest airlines...wearing them cowboy hats and boots along with them speedos...why that would be every developers splendiferous dream!

Don't forget the firing wildly into the air with six shooters.

 

[hnooe]

A response to the article reads:

Apparently, THE beach isn?t going over well in its early release, but as the campaign is unveiled, I imagine it will speak to the demographic, psychographicsof our target market.
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Their target market ...yea right, I am sure they consulted directly with the TDC.

 

[Lane Rees]

For whatever it is worth, the Northwest Florida Daily News and then The Destin Log in its March 1 editorial are all suggesting the Emerald Coast as much better than what this "outside" group is trying to force on us which is orange and boring (the beach).

 

[SHELLY]

For whatever it is worth, the Northwest Florida Daily News and then The Destin Log in its March 1 editorial are all suggesting the Emerald Coast as much better than what this "outside" group is trying to force on us which is orange and boring (the beach).

Was there any PAYMENT involved for this Brain Trust who come up with THE™ Beach?? Who is funding this side-show act?


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[justininhifi]

I do know there was payment involved and I have seen some of the material that will possibly be used. I have no idea why they didn't get a local company to do the marketing. and I agree that Emerald Coast would be far better than The Beach.

 

[SHELLY]

I do know there was payment involved and I have seen some of the material that will possibly be used. I have no idea why they didn't get a local company to do the marketing. and I agree that Emerald Coast would be far better than The Beach.

Well if there was payment involved, then they couldn't necessarily come up with "The Emerald Coast" and collect a paycheck for being original. By coming up with the concept of THE? Beach <in all its Orange Glory>, the Coastal Vision 3000 Committee :roll: can justify their existence and continue to juice the funding until it eventually gets flushed.


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[justininhifi]

I have seen some of the material that is going to be used such as: The Shopping, The Dining, The Fishing, etc., and I don't think many people in this area will like it.

 

[GoodWitch58]

Is it possible to have pix or to post anything so we can all see?