Perhaps Obama's target audience is not fair & balanced. 
White House Escalates War of Words With Fox News - Political News - FOXNews.com
"It's a very risky strategy. It's not one that I would advocate," Gergen said on CNN. "If you're going to get very personal against the media, you're going to find that the animosities are just going to deepen. And you're going to find that you sort of almost draw viewers and readers to the people you're attacking. You build them up in some ways, you give them stature."
He added: "The press always has the last barrel of ink.

White House Escalates War of Words With Fox News - Political News - FOXNews.com
"It's a very risky strategy. It's not one that I would advocate," Gergen said on CNN. "If you're going to get very personal against the media, you're going to find that the animosities are just going to deepen. And you're going to find that you sort of almost draw viewers and readers to the people you're attacking. You build them up in some ways, you give them stature."
He added: "The press always has the last barrel of ink.