It happens to the best of us.
I have no personal interest in pumping the stock I just think it's a great time to buy the stock. I do think that JOE stock is the best indicator out there for anyone who actually owns land in SoWal of what the value of your asset is (I'm still dreaming of the day when I can say I own a piece of paradise)
As for JOE's stock price, I don't know of a single place in the US that has as good a barometer of the value of land than JOE is for Nwest Florida. It's holdings are a great cross-section of rural, resort and forestry and it trades much more liquid than the underlying land.
This is just my humble opinion but JOE stock falling from a peak trading range of $70-80 per share to a more recent trading range of $30-40 per share is as good a reflection as you'll find anywhere of where prices are likely to bottom for land in Nwest Florida.
In other words, land will have fallen about 50% from the peak when prices have bottomed. JOE stock got to the bottom quicker and will also reflect the slow climb back faster than the land itself.
My $.02
Thanks. Your thoughts are pretty much what I was thinking when I got it. I do not have much money to play with, so I tend to wait a long time, buy something, hold it until it doubles then sell half and do it again. Been doing that for about 10 years now and so far it has worked. I started with a chip maker called IDTi and now I have Microsoft, Prepaid Legal, and St. Joe. I looking for one more.