We are trying to get our set up at the beach this morning at 7:20. The Sea Oats company has everything set up 3 rows deep down each side of Seacrest Beach as far as the eye can see. If regular umbrellas are set up AT the water, they set up in front of peoples closed umbrellas! And in between! They can't even be opened they are so close! The rows behind the front row of chairs are set up about 5-7 feet apart to take up as much space as possible on the beach. It's insane! The others who were doing due diligence this morning were furious. They are talking about upending the umbrellas and chairs and throwing them to the side. I am here with a friend that has never visited. She loves it and actually is researching real estate! However this has left a really bad taste in her mouth. She came back furious. We have paid a small fortune to come, got up at 7:15 to set up and it's already that bad. I've come for years and never seen it so bad. Where to complain? Tomorrow we will take pics. I love 30a, I hate to see this!