Vote for Visit South Walton Logo
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Apparently the man wielding the broom won't stop until everything is swept out the door no matter the cost.
I vote to spend the money on beach accesses, trash pickup, bike path maintenance, and conservation. Changing the logo again makes a clear case that bed tax is too high.
I still like the logo with the 3 umbrellas. Although I like some of the other fonts a bit better for stationery, I think the block type font is best for visibility and easy-to-read on signs, mugs, etc., and lends an informality (not uppityness) to the logo. The simple font emphasizes the laid back culture of the area, which I like very much. I also think the 3 umbrellas would make nice posters and other accessories to put inside rentals to help "brand" the area. I really liked the discussion on this thread. And, I just voted...
What's nice about the umbrellas is that the picture itself can stand alone and say "South Walton" even without words. I think the cursive looks good, but it just isn't that legible, especially from a distance. So, I'm going for the block letters.
The bottom right logo was selected. It is supposed to be a dune and a wave. I will say the same thing as last time branding/logo was selected - that "beach" or "beaches" should be in the brand.
Not to mention that Ocean Reef Resorts owns SouthWaltonFlorida.com - I wonder if the TDC has bought it yet or will another person swoop in and swipe it from them? Ocean Reef is probably smart enough to keep it but the domain doesn't even point to their site at present.
Our brand should be "South Walton Beaches" or "South Walton Beach" if that will be the eventual name of the city south of the bay.
Changing out logos is going to be a very expensive undertaking. This along with the new $250k (estimated) website will make some folks happy that money is not being spent directly on advertising for more visitors. An excellent website is necessary but all the TDC needs is one with basic info with great photos, and a simple social media strategy. It is better left to private entities like the major bed tax collectors and web entrepreneurs like this site.
TDC money should be spent on preserving what we have and a good infrastructure.
Not to mention that Ocean Reef Resorts owns SouthWaltonFlorida.com - I wonder if the TDC has bought it yet or will another person swoop in and swipe it from them? Ocean Reef is probably smart enough to keep it but the domain doesn't even point to their site at present.
Our brand should be "South Walton Beaches" or "South Walton Beach" if that will be the eventual name of the city south of the bay.
Changing out logos is going to be a very expensive undertaking. This along with the new $250k (estimated) website will make some folks happy that money is not being spent directly on advertising for more visitors. An excellent website is necessary but all the TDC needs is one with basic info with great photos, and a simple social media strategy. It is better left to private entities like the major bed tax collectors and web entrepreneurs like this site.
TDC money should be spent on preserving what we have and a good infrastructure.
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I don't think anyone was happy with the logo as presented at the BCC Meeting last night... Even the ones who voted for it. Also, everyone talks about preserving the quality of life that SoWal is rapidly losing and then all the TDC Bagby guy could talk about was building more "commuter"parking lots north of 30-A to "bus" in more tourists to the grossly overcrowded beaches. He was real proud about the huge increase of tourists to the beaches this year. I guess his incentive plan is based on that. You can't convince me that the TDC gives a damn about the quality of life in SoWal.
if you use the umbrella one,need to add a knife. Seems to be beach theme this year..good news hopefully major umbrella vendor rules coming soon to Sowal