Walton TDC Presents New Branding

Found a hidden link on website. Here is a screen shot of the page for downloading the South Walton smartphone app.

Send me a private message if you want the link.

View attachment 19269

I particularly like the Where Am I Button - helps everyone know they are in South Walton - To each, your beach










Disclaimer: A creation of mine Miss Kitty.

5-0 Vote

Why does that not suprise me? RINOS all.:angry:

Did anyone on the BCC have the good sense to vote against this? Or did they all go along? Anyone who voted for this fiasco should do the decent thing and resign.

Not only did no one have the sense to vote against it, there was no time offered to the audience to discuss it. They passed it before anyone knew what was happening. I realize it wasn't a public hearing but....chezzz.

Did they propose a new safety campaign too? I've heard they aren't running the 'know before you go' ads because they are waiting for the advertising agency to come up with a new one.

I'd like to see full presentation documents. Now I realize that I should be chastised like a 7 year-old for not attending prior meetings, but since my time machine is on the fritz perhaps SJ could point us in that direction? I feel like he's playing lifeguard while holding the swimmers under the water with the rescue pole.

Not everyone can attend every single meeting for every single thing - that's why we hire/elect people and pay them $$ to oversee these things and to be the oversight for these things.

Lately, I want a refund.

I have obtained a off copy of the entire lkm presentation. It is over 24MB in size. No way to upload it to Sowal.

Looking for someone to host a file of that size that is willing to absorb the required bandwidth and storage.

Can you compress it?

I have obtained a off copy of the entire lkm presentation. It is overrun 24MB in size. No way to upload it to Sowal.

Looking for someone to host a file of that size that is willing to absorb the required bandwidth and storage.

E-mail sent.

Can you compress it?

It's probably PDF so already compressed.

E-mail sent.



It's probably PDF so already compressed.

File sent - thanks for your help.

There you go:

http://flvhosting.com/BSW-BRAND-PRESENTATION-BCC.pdf

$1.3 million for vague clip art and bad grammar.

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The requested URL /BSW-BRAND was not found on this server.
Apache/2.2.3 (CentOS) Server at flvhosting.com Port 80

I also wonder if any others in the community have any comments on what would be a good selling price.

You would think they would get this sort of thing worked out in advance. I have owned that domain since 1997 and have had more calls about it starting about 90 days ago then anything you could imagine. What I have been offered before this happened would barely cover my expenses all these years.

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The requested URL /BSW-BRAND was not found on this server.
Apache/2.2.3 (CentOS) Server at flvhosting.com Port 80

Try http://flvhosting.com/BSW-BRAND-PRESENTATION-BCC.pdf

Fixed it, the link was pasted wrong.

Bob was also able to shrink it to 1.9MB for all the dial-up/phone users.

Darn, I could have provided this and charged alot less than 1.3 mill. Can anyone say SUCKER.:roll:

Per BR's link I got it - Bob's posted photos were actually far better than the actual product.

ARE YOU KIDDING ME?!?

Luggage falling off an SUV? That's how we want to position ourselves in peoples' minds? As the crap that falls off as they accelerate to leave?

28 pages and only one picture of the beach - reused several times.

Money well spent. Look at the presentation. Each page is $46K - well above the average yearly income for a Walton resident. Am I being overly harsh?

Is there a high school graphics/art/media class that we could have take a stab at it? How cool would that be for the Sowal kids to design ads and commercials and then get to see them?

I realize a power point of a marketing presentation is only part of the presentation. Usually there's a lot of talking by a charismatic sales person and details come across that aren't in the hard copy of the presentation. However, even given that, this seems pretty light weight.

There are a couple of big questions:

1) One of the stated goals is to "Drive qualified traffic to BSW.com and
partner landing pages. The big question related to this is -- in any of their workshops, did they address the the fact that the current BSW.com web site is mediocre as an area marketing tool, and is any part of the 1.3 Million budget going to overhauling or redesigning that site? Or is that going to be extra money? If not, what are any people that they drive to the current site supposed to do once they get there?

2) Where's the social networking material?

There's no mention of social networking or any planned use of it in as a mechanism to capitalize on those 49 percent of the people that actually know where they are. Why not? There's this thing called facebook that I've heard is a pretty big thing nowadays. Not sure how to use that myself, but I'd hope that a modern advertising firm would have a good idea on how to work that into a marketing campaign. All I see are the old standards -- print, broadcast, plus "mobile" thrown in. No real web/social networking strategy.

lenzo, very good questions.
1) yes, the TDC was very displeased with the web design company which they hired to build their site. I believe they terminated that contract and turned over the web site to LKM. LKM has been tweaking it slightly, but has been working on a much more useful site that is user-friendly. This has been discussed in several of their workshops.

2)The social networking material is being handled in house at the TDC.

Not everyone can attend every single meeting for every single thing - that's why we hire/elect people and pay them $$ to oversee these things and to be the oversight for these things.

Lately, I want a refund.

Do you really believe that? You should have learned by now that giving the government money to oversee something is like paying the fox to guard the hen house.

If you really have concerns about any matters, you should get involved.

Do you really believe that? You should have learned by now that giving the government money to oversee something is like paying the fox to guard the hen house.

If you really have concerns about any matters, you should get involved.

there are many ways to be involved in our community and not all of them involve attending meetings.

people discussing the issues here on SoWal are people who truly care or they would not be here or offer comment. we expect a range of opinions on most issues, as usual. most everyone contributes something very thoughtful and useful.

I truly appreciate Beach Bimmer and others who bring professional marketing/branding experience to the discussion. It is terrific information and I thank you!

I thank SJ, Bob, SWGB and everyone who has information to share with the community right here. its an important process, imo. Because of you, I'm sure more people will get involved and actually attend meetings.

I am not convinced the meetings are really "Open" to the community at large in any real or constructive way. Maybe I'm wrong. But, that is fine with me - they are conducting meetings, exploring better marketing campaigns, hiring professionals to guide them and overall conducting tourist development business in a professional way. If it was an open process I think we would have known about it and discussed it here long ago. I think the important thing is that it is a matter of discussion here and now, it is a matter of concern, and people are evaluating and sharing opinions - here and elsewhere, and that is a good thing. I have no doubt that our community will have a very important influence on the outcome - whether or not they ever attend a meeting.

btw, regarding the BCC vote last week - I am glad to see our County Commissioners leaving the TDC's job to them to perform. I believe they will get it right eventually, but maybe not - in any case it is their work and they will hear from businesses and constituents, and they will know if a campaign is successful or not. People are making a big deal out of the dollars spent (1.3 M or whatever) - but that is the cost of tourist development business.

Based on my non-scientific polling, everyone asked hears "to eat, your beach" the first time every time.

Based on my non-scientific polling, everyone asked hears "to eat, your beach" the first time every time.

Yep...we all heard that gem from Mr. K last night!

It appears that some believe that my issues with this project deal with the cost and cost only. I admit to being a "cost sensitive person", but those basic feelings are always tempered by a realization that you have to spend money to make money. I also believe that we should spend money wisely.

I also believe that history repeats itself when we do not remember how we approached issues in the past.

Please remember the following "plans" that were implemented with great enthusiasm initially but failed miserably.

1. The infamous "Big Blue Signs"
2. The 1 year old website that even SJ says is not meeting the needs of vendors, but was sold as the next best thing.
3. The 1/2 cent bedtax increase that was going to drive visitors into or area by bringing Southwest Airlines. Where are they ?

Key Findings

1. BSWhas 49% name recognition among core targets and 21% name recognition in expansion markets
2. Less than half of visitors who have visited the area in the past know where they are
3. 3% of visitors in 2010 knew they were in Beaches of South Walton
4. 6% of visitors who actually stayed overnight in BSW thought they were in Destin
5. Advertising recall amongst competitive destinations are and have remained flat at 21%

Goals From LKM Presentation

1. Increase the relevance of the BSW message
2. Reach more like-minded consumers
3. Reduce the cost to reach each relevant consumer
4. Drive new awareness in existing and emerging markets
5. Emphasize frequency in markets with highest potential
6. Drive qualified traffic to BSW.com and partner landing pages
7. Provide performance metrics for BSW and its partners on a regular basis

Please review the key findings and the Goals set forth by LKM and then review the presentation and help me understand where any of those issues will be solved by removing "Beaches of" from the current logo and adding a tag line such as "to each, your beach".

Will different pictures and new videos help with any short coming ?

How will this "campaign" solve any issue other than draining the TDC cash register, then starting over again after spending millions of dollars ?

Are we willing to stake the future of tourism growth in South Walton on the approach ?

Will this change help people know where they are ?

I find it unrealistic to make that quantum leap of faith.

This issue is not about Dawn. It is about someone flashing a shinny object (I'm not convinced the object is really shinny) before well intentioned people and saying we are here to solve all of your problems and short comings and those people thinkings "these are professionals and I need to listen to them" and not simply walking up to people and saying what do you think about a tag line, or moniker like "To each, your beach" and watch the look on their face and hear them say "To eat, your beach" what the ******* is that.

"Please remember that the engineers that designed and built the Titanic said it was unsinkable."