Ok, so let us compare and take a vote:
Old Branding: Beaches of South Walton - Northwest Florida's Gulf Coast
New Branding: SOUTH WALTON - TO EACH, YOUR BEACH.
Which do you vote for?
I keep reading this as "to eat your beach", which seems vaguely sexually perverted.
I say we go ahead and "rebrand" all our TDC media properties as "South Walton", keep all the useful things the TDC does (like public beach access projects), dump 90% of the other advertising crap they do (do we really need a phone app and a twitter feed?), and drop the tax rate down using any savings.
Didn't we recently replace the head of the TDC with someone who was supposed to know what the heck they were doing?