Walton TDC Presents New Branding

Discussion in 'Local Government and Groups' started by Bob Hudson, Apr 12, 2011.

  1. Bob Hudson

    Bob Hudson Beach Fanatic

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    Another domain the TDC should have purchased prior to their announcement.

    Looks like it might fit as well and just might be for sale.

    www.visitsouthwalton.com

    Oooooooops!

    Registered Owner: Jill Gaupin
    Domain Name: VISITSOUTHWALTON.COM
    Creation Date: 26-jun-2009
    Expiration Date: 26-jun-2014
     
    Last edited: Apr 19, 2011
  2. Matt J

    Matt J SWGB

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    Too bad nothings happening on that website.
     
  3. Bob Hudson

    Bob Hudson Beach Fanatic

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    I understand it is in play. The art of the deal is in action.
     
  4. WaltonIsOne

    WaltonIsOne Beach Lover

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    If someone does not know what "beach town" that they are staying in, then obviously the "Monster Signs" have failed to perform their function.

    It is pretty obvious to many that the survey/poll results are questionable as the number of participants was never revealed. The "rebranding" project in its current form will most likely fail. Without a "transitional" branding strategy, this is like starting over.

    If I was a BCC member, I would be concerned that I might have been intentionally mislead into "rubber stamping" this TDC expenditure.

    Especially since the video record taken of the BCC meeting on April 12th shows that no public comment was requested or heard before the vote was taken on this matter.
     
    Last edited: Apr 20, 2011
  5. Matt J

    Matt J SWGB

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    I do have to point out that the research that Bob posted does mention the number of people surveyed. IIRC it was less than 500. Seems a little low for a 1.3 million dollar project that affects something like 2 million visitors a year.
     
  6. scooterbug44

    scooterbug44 SoWal Expert

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    And to reiterate, the visitors DO know where they are - they just don't know that where they are is now called the "beaches of south walton." Silly tourists think they are in Seaside, Rosemary, Watercolor, Blue Mountain, Alys Beach...............
     
  7. incredible1

    incredible1 Beach Lover

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    More dollars leave the county. TDC does not support local businesses.
     
  8. incredible1

    incredible1 Beach Lover

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    A sign that the word is "out" and therefore no need for the TDC anymore. Put the money back in the visitors pockets so they can have more to spend. How about they allocate the money to hiring back Sean Hughes and Diane Brown at SWFD
     
  9. Matt J

    Matt J SWGB

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    The dollars can only be spent on tourist activities. Granted tourists utilize the SWFD, but I don't think that Florida Statutes would allow that kind of allocation.
     
  10. lenzoe

    lenzoe Beach Fanatic

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    Don't know if this has been pointed out, but watching a honda civic commercial tonight I realized that not only is "To each, your beach" awkward and grammatically incorrect, it is also apparently a rip off of the 2012 Honda Civic advertising slogan:

    "To each their own"

    YouTube - Miller Honda: 2012 Honda Civic To Each their Own

    Which is also grammatically incorrect, but still not as awkward as "To each, your beach."

    Must be nice to recycle slogans from other advertisers for 1.3 million. How do I get a job like that?
     
  11. WaltonIsOne

    WaltonIsOne Beach Lover

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    All you have to do is apply for a position at the TDC.
     
  12. Investigator

    Investigator Beach Comber

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    with gas prices soaring. prospects poor for a drive travel destination like south walton county. they keep on adding personnel, contracting with high priced advertising companies. yes, we the taxpayer is expected to foot the bill for this tom foolery.
     

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