That is what a beach resort does and always has done. Provide their guests with beach services. When you stay there this is expected. And usually very well managed by the resort to accommodate guests and to look inviting. I love the stretch of umbrellas at these places. I don't stay there or go there. But it is part of the scene.
Other beaches need to be as regulated as possible to keep beaches pristine and free from an abundance of stuff. Including signs and beach setups. Keep our beaches beautiful.
So, can people also or alternately bring their own chairs/umbrellas to set up and sit on the beaches at Sandestin, Tops’l, Watercolor, Seaside, Rosemary Beach, Carillon Beach [and Alys Beach and Watersound]?
If all of the beaches are public beaches, then it seems that it wouldn’t be legal for any entity, resort/vendor or otherwise, to say they or their vendors can set up stuff on the beach there but other individuals can’t.