Instead of wrapping paper, my family uses custom cloth bags to wrap birthday and christmas presents. My cousin made a variety of sizes, patterns, and colors of bags that you tie shut w/ a sewed on ribbon. Not only does it cut down on all the paper waste, it makes wrapping gifts much simpler (I was the only one who actually enjoyed wrapping presents and used to have to do the wrapping for the entire family, even my own gifts once they were boxed) and they are easier to open for those whose eyesight and arthritic hands aren't fond of scotch tape.