Shimmering Seas Jewelry and Gifts Sparkles at 30Avenue

February 2, 2016 by Sarah Robertson

30Avenue in Inlet Beach continues to add quality dining and shopping with several local businesses opening new locations or moving existing operations to the upscale destination. Shimmering Seas Jewlery and Gifts is the most recent SoWal retailer to take up residence at 30Avenue, located on US Hwy 98 just north of Rosemary Beach, at the eastern end of Scenic 30A.

Shimmering Seas moved their South Walton store after many successful years on Seaside's Central Square. Owner Laurie Olshefski has more than two decades of retail experience and an impressive business background, but she says it is the passion for what she does that motivates her each day.



She knows jewelry is such a personal gift and often has a role in milestone moments of peoples' lives. Unlike most other gifts, jewelry is passed down within families and has sentimental value that truly is timeless. Laurie and her staff at Shimmering Seas feels privileged to play a  part in their customers' memories. And as Laurie pointed out “It means we're really in the business of the heart.”

She endeavors to help customers look fabulous regardless of budget. Inside the store, case after case sparkles with unique, fashionable pieces, and many are very affordable, starting as low as $28. This accessible price point is perfect for visitors looking for a vacation keepsake, locals on the hunt for a new accessory, or gift giving ideas for any occasion.



Shimmering Seas showcases a wide range of designers  - some local such as Glass Designs from Santa Rosa Beach and Twenty-Nine Eleven out of Pensacola, and other fun and popular lines like Uno de 50, Alex and Ani, Pandora, Waxing Poetic and Reve.  

“We like to partner with brands that have a story; a meaningful message behind them”, Laurie explains. She herself is deeply spiritual and enjoys going to market and sourcing pieces which will embody positivity and personal growth. She wants people to look great and feel good at the same time.

You really need to come see this beautiful space in person and we know the perfect opportunity! Thursday, Feb. 11 from 4 to 8 pm is the Grand Opening at 30Avenue, with an exceptional event planned. Come enjoy live music from Chris Alvarado, specials and door prizes, complimentary horse and carriage rides and sample the 4 C's: champagne, chocolate, cheese, and crostini. You can also enter to win a white topaz necklace valued at $500.

The timing of the Grand Opening is perfect for Valentine's Day, but believe me, love is in the air year round at Shimmering Seas. Visit them and you too will be wowed and awed by the care they take to make each guest feel special. It is obvious they certainly do take their business to heart.

The 30Avenue Shimmering Seas store is located at 12805 US Highway 98 E, Ste M101 and the Pier Park location at 820 Pier Park Drive Ste 100. Open Monday – Saturday 10 am to 8 pm and Sundays 12 pm – 6 pm.




Sarah Robertson's picture

After years of May and October visits to South Walton, Sarah Murphy Robertson and her husband and young son made the leap to become locals in March 2011. Along with long lazy days spent beachside, Sarah also loves watching documentaries, voracious reading, spinning a witty pun, and homemade bread just out of the oven.

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