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For the Health of It Market and Massage

For the Health of It has been South Walton’s neighborhood health food store for over 20 years. Now almost twice the size of its original floor plan, the store up on the hill at High Point in Blue Mountain Beach continues to supply the area with the freshest organic foods and healthy lifestyle products.

For The Health of It maintains a large and diverse selection of sustainable foods and other healthy products. Certified organic, natural, local, non-GMO, recycled, green and environmentally friendly are all part of the store’s mission. From the biodegradable cups in the juice bar to the landfill friendly grocery bags, For the Health of It brings only the best to our community.

The grocer stocks many name-brand staples, as well as products from local farmers, cattlemen, beekeepers, bakers and soap-makers. Grass-fed organic meats, produce, eggs, dairy, cheese, raw foods, beans, grains, coffees & teas, snacks, superfoods, and everyday meal supplies are all on hand. For the Health of It loves to special order interesting new products, so if you don’t see something that’s crucial to your healthy lifestyle, please let them know!

In addition to their organic foods, For the Health of It offers fresh juices and smoothies, a wide variety of vitamins and supplements, minerals, herbs, homeopathic remedies, and a certified, therapeutic message clinic.

For the Health of It is South Walton's oldest established Massage Therapy Clinic with four quiet, relaxing treatment rooms. One of seven Licensed Massage Therapists will provide you with the most peaceful and beneficial massage session possible at the most reasonable rates.

Owner Ed Berry keeps a staff who are genuinely interested in a healthy lifestyle and are knowledgeable in how to help customers with their food, vitamin, supplement, and health choices. 

The holistic health store is well known as the original juice and smoothie bar on Scenic 30A. Their delicious, yet nutritional smoothies and juices come in over a dozen flavors. While shopping the store, you can enjoy sipping on one of their wonderful smoothies or juices made fresh to your order in the tropical Juice Bar. 

For The Health of It is located on Scenic 30A in Blue Mountain Beach. They’re open Monday through Saturday during regular business hours. Follow For the Health of It on Facebook for updates on products and seasonal produce. For more information, please call 850-267-0558 or visit

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