Someone in Chicago is still going to hit Saugatuck or Charlevoix because it's much closer, and frankly the summer weather along Lake Michigan is much, much nicer than summer weather in Florida.
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Charlevoix is heavenly, but how do you get there quickly from anywhere? Much less Chicago. I lived in Chicago for 13 years and spent many a month in Naples when I could escape the unpredictable Chicago April and Mays (like 1989 when we had a big May snowfall-yikes!). If I had known about this area at that time, and if there had been a direct flight, I would have been here in a heartbeat.
It takes time, but marketing and word of mouth can make an area popular. However, when I see what it did to Naples it does make me nervous we could end up the same way. This area reminds me of Naples 20 years ago when it still had some quaintness and people weren't climbing over each other to get ahead.
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