Why doesn't anyone here want an affordable option closer to the beach? Hampton Inn is owned by Hilton. There are no kitchens in the units, so the guests that stay there actually spend money at local restaurants. Not just Publix (another chain that snuck in but people are happy about). Is it because it isn't a Four Seasons or a W? Or is it bringing in the "wrong element?" If it is the wrong element, then SoWal lost that twenty years ago, when all these transplants came from other areas and plopped down their money and bought their local badge. SoWal would be lucky to have 25% of the integrity of a city like Austin or Portland. Both of which have Hampton Inns. Get over yourselves, the design looks clean and elegant, and it has its own parking, which hopefully will be guarded with a gate, just to keep out the "wrong element" I.e. - non-local locals.
Close to the beach? What beach? It's a bit of a walk to the closest accesses, and they are already crowded. Driving is out of the question completely.
There are some options that are as affordable on 30a, and they have kitchens. There might not be a ton if them, but why does there have to be? If people want affordability AND crowded beach accesses, why can't they go to Destin and PCB where that scenario already exists?