Please don't price locals out of events!

Discussion in 'All About SoWal' started by scooterbug44, Oct 25, 2011.

  1. PJJ

    PJJ Beach Lover

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    They might not be valid arguments in your opinion, but based on the relative inelasticity of demand for such events, they are not only valid arguments, they are correct. Price is determined by what the market will bear, not cost plus a margin, otherwise we'd see a lot more luxury condos.

    Edit - also attending such events shouldn't be compared to keeping one's home, feeding one's children or heating one's home.
     
    Last edited: Oct 27, 2011
  2. 30A Skunkape

    30A Skunkape Mr. Small Box

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    I'm thinking anyone facing homelessness, starvation or death from exposure probably isn't frequenting the high brow party circuit. If anything, people are not getting foreclosed on quickly enough, but that is a whole other subject! The county fair and mullet festival are options, you know.
     
  3. Kurt Lischka

    Kurt Lischka Admin Staff Member

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    There is a lot of cake in SoWal. :D

    Overheard on the WaterColor bridge the other day: "so much building going on you'd never know there was a recession down here."
     
  4. Mango

    Mango SoWal Insider

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    Unless it was a first time for an event, and even with all the planning in the world, the event was overwhelmed the first round, then charging 25% -50% doesn't seem appropriate. If you want to eliminate the snoot factor, explain in your advertising the rationale for the large increase, otherwise you run the risk of alienating people.

    I have to say that I am surprised that the Johnny Cash show sold out. The price without serving food of some sort seemed extremely high, even in light of the amount of bands attending. My first thought was how many people could sit that long waiting for ALL those bands to finish singing A song and did one want to hear bands of different genres sing music that may not suit their voices. IMHO, The sell out probably has more to do with the amount of bands playing and their friends and families attending, as well as frequent Rep contributors, than it had to do with the value of hearing Johnny cash songs by artists that you can see frequently for free around the area while enjoying a meal or drinking at a bar.

    There may be many events that are free admission, but, let's not kid ourselves, people who attend spend money in some shape or form at them which is good business practice.
     
    Last edited: Oct 28, 2011
  5. 30A Skunkape

    30A Skunkape Mr. Small Box

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    If you think it was too expensive you are missing the big picture-it was a FUNDRAISER!
    And there were no 'bands'. Musicians only, acoustic guitars, and they all sat on the stage together and awaited their turn to sing. And who has a voice not meant to sing a Johnny Cash song? Damn, I can't sing a lick but I like to sing some of them when nobody is around-Cash is an American treasure who transcends genres! And since I was there, I can tell you with 100% certainty, the sell out had NOTHING to do with families, friends and freebies. It was a great event.
     
    Last edited: Oct 28, 2011
  6. Jdarg

    Jdarg SoWal Expert

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    The Cash for the Rep fundraiser sold out in 48 hours. Rep members received advance notice of tickets going on sale (and this is not unique to the Rep- many organizations give their members first crack at events or have members-only events). The audience ranged from many of our members who attend every single production and event to brand new members to fans of the musicians- it was a great audience who were excited to see these 10 fantastic local artists on the stage at the same time. Something that has not ever happened, and the artists were just as excited to be up there together. Wish the Rep had more than 75 seats- especially since the phone rang off the hook for a solid week and we had people come to the door to see if by chance anyone had turned in their tickets- I think the price point worked out pretty well.

    And every artist would have made Johnny Cash proud. We are lucky to have such talent here.

    Thank you Skunky and all the great people who attended, thank you to the sponsors of the show, the artists who gave up a night of their time because they understand the value of the arts in this community, and Mark Schnell, a great community member who came up with the brilliant idea! We hope to have more music events- it is a great venue to see a concert!

    Back to the topic at hand- most of the events here that are community-spirited are low-cost or free. Many of the big ticket events are fundraisers- and fundraisers these days are high risk to the organization in terms of up-front cost. You don't see the really way-out expensive ones that were prevalent just a few short years ago- most parties now are under $100 tickets, so there are quite a few more affordable options than there were before. This town has so much going on for free or low-cost that if you can't find something to do just about every night of the week, you are not looking very hard! There is not a week that goes by where I wish we could do everything that I see listed here on SoWal.
     
  7. Kurt Lischka

    Kurt Lischka Admin Staff Member

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    REP shows are awesome. Especially when there's free cash.
     
  8. scooterbug44

    scooterbug44 SoWal Expert

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    A small one time fundraiser is not the type of event I was talking about. (Especially since the reason they had it was to help keep ticket prices low for paid events and let them put on free events.)

    It was more the popular events that are attended by hundreds of people and have (IMO at least) significant price increases each year AND an extra $5-10 in "processing fees" tacked on as well.
     
  9. John R

    John R needs to get out more

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    Many completely underestimate the costs that go into producing events such as Mountainfilm, Digital Graffiti, 30A Songwriter's Festival, and Noche de Los Muertos(which I assume this thread is about). Also, production specifications increase also. Each of these events has grown each year, with some changes obvious, and some more subtle. The goal is to give more. Our audience deserves it. Ticket prices go up with costs. It is a given. I probably wouldn't go to all of these events, if I wasn't working them. I choose which events to be involved with, either by working, or buying a ticket.
     
  10. Kurt Lischka

    Kurt Lischka Admin Staff Member

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    That's right John R needs to be paid and he's worth every penny.
     
  11. scooterbug44

    scooterbug44 SoWal Expert

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    This thread was NOT about the Alys Party!

    Every event this year we have gone to buy tickets and said "Wow, we didn't pay that much last year, did we?"

    I know that prices increase and it costs money to put events on - that was why I asked organizers to consider other funding options besides raising ticket prices - like charging more for optional extras like food, drink, souvenirs, VIP spaces etc.
     
  12. 30A Skunkape

    30A Skunkape Mr. Small Box

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    Now you are asking organizers to depend on locals to spend more on food and drink when they are the ones most likely to have a car bar going or to have eaten before going to an event. I think the bottom line is this-putting on good events is expensive and it just might not fit into everyone's budget. It isn't just SOWAL;think about how crazy expensive it is to go to a movie, going to an NFL game is a several hundred dollar affair, college football games are pricey, etc.
     
  13. scooterbug44

    scooterbug44 SoWal Expert

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    No, I am saying that if the event is truly to draw big spending tourists into the area, the ticket price is not the only place to make money.
     
  14. John R

    John R needs to get out more

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    So, there would be no *****ing from locals if drinks were $13 ea, and ticket price was lower?
     
  15. Em

    Em Beach Fanatic

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    The answer is easy, if the event is too pricey, volunteer. There are plenty of people buying tickets, enough that many events are selling out. Some events cannot expand any further, so they cannot just sell more tickets. Supply and demand will partly determine pricing.

    Not much different than the real estate market. Supply and demand are the driving forces behind pricing. Just because locals want to buy a home, doesn't mean the home price should be cheaper. Locals still have to compete with vacation owners.
     
  16. tistheseason

    tistheseason Beach Fanatic

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    The same thing happens in Atlanta with events -- the popular events keep raising their prices until they hit the right balance of ticket prices and attendance! We have to make choices every year -- how many shows at the fox theater or chastain will we go to, how many sporting events, which attractions to go to (six fags, aquarium, zoo). Most of these events bank on tourist to buy tickets and locals don't get any price breaks. It really shouldn't be any different at the beach!
     
  17. Mango

    Mango SoWal Insider

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    Hmmm, I might be inclined to bust my budget to go to Six fags out of curiosity. ;-)

    At places like Universal Studios, et al, they heavily discount the rates to Floridians. I've also seen the rates come down drastically in New York City on Broadway shows, even adding in dates on weekdays to draw in more people. With the economy in the crapper, I have to appreciate the venues that make the effort even in light of rising prices on other goods and services to accommodate the event.
     
  18. Teresa

    Teresa SoWal Guide Staff Member

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    I don't remember getting discounts at Universal or Disney, but maybe we did. Still, the prices are sky freaking high - discount or no discount! worth it though, mostly. if you love crowds and standing in line. and bad food. and aching/bloody feet at the end of the day. Still - its funn! once is enough.
     
  19. Jdarg

    Jdarg SoWal Expert

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    The "Florida Resident" discount is pretty pathetic for anything less than an annual pass. A few bucks- woo hoo! And yeah, I am good on the Orlando parks for another 4 or 5 years!

    I don't remember getting a "locals discount" for anything when we lived in Louisville! Maybe I should call up Churchill Downs and see if they will cut me a locals deal on Derby tickets.:lol:
     
  20. Teresa

    Teresa SoWal Guide Staff Member

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    we went to disney about 3 years ago and said I would never go back. but I think I'm in for one more visit - maybe Universal and Seaworld this time.
     

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