I know what you mean Scooterbug. Just living here, everything seems to cost more. Thankfully, going to the beach is still free. Actually, many of the events around here are free admission. I've never lived in another area where you didn't have to pay to get into a bar to see a band. Around here, I cannot think of one with a cover charge. Rosemary Beach, Alys Beach, Seaside, Gulf Place, WaterColor, etc. all have many events open to the public without admission for entry.
Many events regulate the number of attendees by pricing. Personally, I think Alys Beach's halloween party is rather crowded these days and I like a smaller crowd. One way to do that is to increase ticket prices until you get a balance of the number of people the event can accommodate. . They can handle a limited number of people with restrooms, bars, food, parking, etc.
Much like that was the Seaside Rep's tribute to Johnny Cash, where the theatre has limited number of seats. Maybe $40 seems like a high ticket price to some, but seeing how it sold out within two days, some people were willing see the value of the event.
It is simple supply and demand.
30A Songwriters is another upcoming high-ticket price event, unless you consider all the talent.
Almost every event which I know of in South Walton has a free way to get in if you don't want to pay for a ticket. You can volunteer to work the event and with some, you might even get paid for your work! Sure it isn't the same, but that is the free way. Otherwise, save up your money for the events you most want to attend.
Oh, and of course SoWal.com always seems to be giving away a chance to win free tickets. Saw one this morning for Mountain Film! yippie!