Seaside JAZZ Festival

Discussion in 'Music and Nightlife' started by BlueMtnBeachVagrant, May 3, 2008.

  1. Smiling JOe

    Smiling JOe SoWal Expert

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    Good question, but it is different than paying for a festival ticket, where typically one can see 10-20 bands over a three day weekend, paying no more than $125 dollars for a ticket, which includes camping space. My last big festival was Bonaroo, and it was more like 30 excellent well-known bands, and I think my tickets were $100 ea. I probably spent at least twice that much on food and vending, which supplements the event's revenue, by charging vendors fees.

    I think for an event like this to be successful, you must first get people to show up. Once you have the demand, you can charge admission, or raise the price until that demand tapers too much. I knew of two acts at this event, before I began to read about them. Start with lesser known NOLA artists, which don't require as much pay, and after your event is successful and in high demand, get a big draw band and charge some admission, but as pointed out, mom+pop+kid at Seaside Jazz Festival = $750. That dog don't hunt.
     
  2. scooterbug44

    scooterbug44 SoWal Expert

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    I was going to suggest a comparison of ticket prices for all the big events in the area. I don't think it should be free and I don't think people who are dropping thousands on lodging and hundreds on gas and food can claim poverty.

    A ski trip is a "family" vacation and those average $70 per adult and $50 a kid per day for a lift ticket, then add lessons, food that costs the same as 30-A......

    My partial list of possible comps:
    Wine Fests - Seaside, Rosemary, Sandestin
    Mountainfilm
    Springfest (was in Pensacola and got canceled, but still)
    Seabreeze Jazz Fest

    One thing is that there weren't as many shows as the Seabreeze. I looked at the T-shirt and there were probably 5-6 times the number of acts.
     
    Last edited: May 29, 2008
  3. Kurt Lischka

    Kurt Lischka Admin Staff Member

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    Forget the Jazzfest for a sec.

    What do y'all think is a reasonable amount for locals to pay to see a national act at an outdoor venue in SoWal? Say a single act with an opening band.

    Suppose it was well done with premium food and drink available for purchase.

    $30
    $50
    $80
    more?
     
  4. JustaLocal

    JustaLocal Beach Fanatic

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    It depends on the band for me. Spyrogyra I could do $50 ($100 for me and mine). At $30, a definite yes for most bands I like from radio and at $50 more consideration. Couldn't swing $80 each even for David Bowie! :eek:
     
  5. Kurt Lischka

    Kurt Lischka Admin Staff Member

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    Thanks! I don't do those high dollar stadium shows anymore. Especially when you get horrible nosebleed seats like I did for Bowie back in '88(?) at Tampa Stadium.

    I'm thinking $40-$60 for a great act on 30A with a few thousand people. What do y'all think?
     
  6. Smiling JOe

    Smiling JOe SoWal Expert

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    For the right band, I'd pay $40 to see them. Personally, I really don't enjoy concerts so much anymore, and would rather buy a few of the band's CDs for similar price as one ticket. However, I am not likely the norm.
     
  7. scooterbug44

    scooterbug44 SoWal Expert

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    $30 and below is an easy sell, $50-30 it really depends on the details/interests, $80 is a lot for a single performance IMO.

    I'd actually prefer to have the option of bringing my own food/drink rather than buy "premium" stuff. I've yet to see premium as a description of anything but the price level even when some great restaurants are involved. :roll:
     
  8. TreeFrog

    TreeFrog Beach Fanatic

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    What Scooterbug said...

    Ditto
     
  9. Watchman

    Watchman Beach Comber

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    I dont think you would pay at all Joe, You have to much fun lurking around and thinking you dont have to pay. All you like is being the dude on Sowal. I think you had more fun watching from Sundog and priding yourself in seeing it free.
    :floor:
     
  10. ameliaj

    ameliaj Beach Fanatic

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    There is a small amphitheater in a planned community near us that has a Spring/Summer concert series. This past season had Kansas, Huey Lewis, Kenny Rogers, Big Bad Voodoo Daddy's, and some others. We have been to see Foreigner, Styxx, & Three Dog Night. The concerts are all sold out and the expensive tables are mostly purchased by corporate sponsors. Everyone in this community pretty much rides their golf cart to the concert. (Yes you can get a GCUI). The series prices are copied from the web site:

    Ticket Prices

    Individual
    Ind. Reserved $55.00
    Ind. Lawn $32.00

    Series Tickets (all 6 concerts)
    Ind. Reserved $199.00 per person
    Ind. Lawn $145.00 per person
    Ind. Gold Seats (Fri) 239.00 per person
    Gold Tables (Sat) $2500.00 per table
    Picnic Tables (Fri & Sat) $1439.00 per table
     
    Last edited: May 30, 2008
  11. Kurt Lischka

    Kurt Lischka Admin Staff Member

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    Thanks! But I have never heard of any of those groups. :lol:

    Does the planned community have the word "Golden" in the title anywhere? :floor:
     
  12. ameliaj

    ameliaj Beach Fanatic

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    :lol:
    What a comedian!!:funn:
    That's OK Kurt. I will just have to continue reliving my youth thru aging rockers.

    The community in question has the name Peachtree in it but my husband refers to it as Babitt Land and/or Stepfordville.
     
    Last edited: May 30, 2008
  13. BeachSiO2

    BeachSiO2 Beach Fanatic

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    :wave: I think I know that community.
     
  14. Smiling JOe

    Smiling JOe SoWal Expert

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    Watchman, if you had half a clue, you would know that I actually had a ticket to both week's shows, but I much prefer to watch with friends.
     
  15. Beach Bimmer

    Beach Bimmer Beach Fanatic

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    From Walton Sun 5/30/08 edition:

    What if we threw a jazz concert and no one came?

    South Walton promoters have rarely had any trouble getting folks to show up to hear music ? of any kind. Throw in a big name headliner and you?re guaranteed sure-fire success, right? We can charge big bucks and the music-loving public (which is everyone) will feel honored to pay it, right?

    The Merchants at Seaside found out over the last two weekends that is not always the case. Locals have been debating what went wrong and what might have helped and what should have happened, scratching their mostly bald heads in bewilderment.

    We?re talking jazz here.

    A very successful jazz fest was just held in South Walton in April and money was made, with a packed house. So, why not this jazz festival, which had an icon of a headliner?

    Many offer up the costly tickets, the lax advertising, and the ominous tents used to close off the Seaside Amphitheatre. All of those probably had a lot to do with the lack of attendance the first weekend of the festival. $100 is a lot to pay to see talent that is not a big name, especially in this economy.

    Then, by the time the second weekend of the event rolled around, strategically planned for Memorial Day weekend with the big name headliner, I?m sure the planners were thinking, big crowds coming to the beach, it?s a sure thing, we will draw them in.

    This is where those in charge had obviously gone to sleep at the wheel. Did they ever stop to think about WHO would be coming to the beach for the long Memorial Day weekend? Obviously not.

    Kids come to the beach for Memorial Day weekend, families with children, and young adults, for family-type events of cooking out and shooting the bull with the family they have not had quality time with in a while. They come to spend the day on the beach soaking up rays. When they come in from the beach, it?s only to get cleaned up to go out to the bars and party. That?s why they came.

    On Memorial Day weekend, $100-$150 tickets for music is not going to be a main draw. It?s family time. They did not come here to spend a rare and valuable long weekend sitting in a lawn chair in the humidity and heat of a closed in breezeless outdoor amphitheater listening to music that is not on their radar. If it had been free, maybe. For $150 ? it?s not going to happen.

    Seabreeze Jazz Fest is successful, because someone took the time to think about the audience they were trying to draw and consider the best time of year to attract those people. Congratulations to Seabreeze Jazz promoters for a job well done.

    To Seaside, live and learn.

    Deborah Wheeler is a staff writer at The Walton Sun. She may be reached at (850) 267-4555 or e-mail debbie_ wheeler@link.freedom.com. Personally Yours appears monthly in The Sun.
     
  16. #1Volunteer

    #1Volunteer Beach Comber

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    Wheeler

    Come on now....An article comparing the Seabreeze Jazz event with the Seaside Jazz event. That's is totally unfair and misleading the readers. Comparing a 10 yr established event to a NEW event!

    Let's see, Seabreeze radio has;
    * Major Budget
    * Promo Advertising
    * Jazz Contacts (Smooth Jazz that is)
    * Established Sponsors
    * Open Venue w/o rules
    * Full Ownership of Event
    * 10 years Old!

    So many reasons her article is just wrong! I understand you must tell the truth and be informative, but she could have done it w/o comparing it to a estblished event.

    Prior to the event (and in hindsight), I don't think anyone with the event thought they we're going to pull off the best event ever. They just did what they could within the timeframe, budget, contacts, etc....they could. I'm sure they will sit back and compare pros & the cons.

    Oh well, most of Ms. Wheelers articles cover more important community events like who's birthday it is, how was Ms. Smith's house party, who's on vacation, who's kid graduated, etc...NOT! :floor:

    PS love the community fourm.
     
  17. scooterbug44

    scooterbug44 SoWal Expert

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    She compared a 30-A jazz fest w/ another 30-A jazz fest. Apples n apples IMO!

    Thought she did a pretty good job of summing up everything we discussed in this thread in the editorial. ;-)
     
  18. slcrunner

    slcrunner Beach Comber

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    I believe that Ms. Wheeler accurately articulated points that many of the posters on this board have stated. I do agree that comparing the Seaside event to an established one like the Seabreeze festival is a challenge; however, the comment above that I truly have a hard time digesting is the one from #1Volunteer in that "Prior to the event (and in hindsight), I don't think anyone with the event thought they we're going to pull off the best event ever."

    Some of the points made by #1 do not make sense. #1 states that the Seaside event did not have a large budget like the Seabreeze fest. I would argue that to book high caliber artists such as The Neville Brothers & Nestor Torres, a substantial budget is needed. Also, to tie into the above statement, one would need established Jazz contacts to book said artists, especially if there was not a large budget. Finally, I do not understand the "full ownership" point. I would think that since the merchants were the ones producing the event, they have complete control over it (just as they do for the other events they produce annually)...am I wrong?

    I know many individuals in the event marketing industry and they will all tell you that if they cannot pull off an event that they would consider absolutely fantastic, they wouldn't even waste their time trying. I do not think that going into this inaugural year the individuals organizing the Seaside event were just trying throw something together.

    Plus, I do not think the comments about the other items Ms. Wheeler reports on have anything to do with her ability to properly write articles on community events that impact this market. I have a good friend who writes for a major periodical and he covers a political beat, but also write wedding announcements (should he then not be taken seriously as a journalist?).
     
  19. Smiling JOe

    Smiling JOe SoWal Expert

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    good points, slcrunner. I would like to add that Seaside also has a radio station which, in addition to having a local audience, can be heard anywhere in the world via internet. Talk about promotion -- In addition to the radio station, Seaside has its own newspaper and many stores and many rental units in which advertising could take place. Seabreeze has only a radio station.

    I also question #1's statement about Seabreeze Jazz Fest being open. Last time I checked, tickets were around $100 each.

    Sure, Seabreeze Jazz Fest has several years under their belt. I can guarantee you that didn't start out as a flop, while having what should have been a huge draw, The Neville Brothers.

    Seaside has a captured audience, especially on a major holiday weekend. Gulf Place rarely fills the rooms.

    I think the article was right on, comparing the two events. I guarantee you that tonight's showing of "Sleeping Beauty" will draw a larger crowd than the last four days, combined, of the Seaside Jazz Festival.
     
  20. GoodWitch58

    GoodWitch58 Beach Fanatic

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    I wonder what the real story is behind this? Surely, the people who put it together didn't expect so few people to show up. If so, they would not have had all that parking and shuttle buses.

    Then, the question becomes why did they not do some of the obvious things to make it more successful...many of which have been mentioned on this Board--all by people who (for the most part) are not event planners, but are just using common sense.

    Vol #1, I think your nasty comment re: Debbie was totally uncalled for...:dunno:

    All of us want to see events in Sowal be a huge success--but, when one isn't, then it seems prudent to look for where improvements can be made; and to do that, one has to first take a long hard look at what happened.
     
    Last edited: Jun 2, 2008

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