They have apparently been told that if they do not use JOE as their rental company, that their guests are banned from using the Beach Club in the future.
Yup. That would be us. Except we don't rent and we have a total of 6 people in our extended family. Our close friends often stayed at the house and paid the fairly excessive fees for a week of beach club access. That was OK tho---it was nice and exclusive. Now no one can use the club except the member and other limited FAMILY members who have to pay per day extra. Non-Family are not allowed at all unless accompanied. So close friends can't use it all if they stay at the house, even if they want to pay. HOWEVER, if you sign up to rent with JOE, then all monthly fees are waived and anybody can use the club who is staying there. Joe states this is to increase the quality of the clientele.
When we pressed JOE on the fact that we don't rent, payed full price, and have few family, the answer was "We considered people like you, and JOE has decided that your memberships are not valuable to the corporation" That was a direct statement. Nice, right? Specially since we have been going there since inception. Gonna have to convince my 9yo daughter that the Beach Club is no longer worth it...especially when they don't even make an attempt to care about longstanding members. $39 6ou filet anyone?????? How about 35% increase in monthly fees??? Please someone open a club that cares about members!