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Combine the small-town atmosphere of a beach community parade, throw in a dash of Santa Claus, and mix with the official lighting of a remarkable town on Florida’s Emerald Coast, and you have the perfect makings to kick off the Holiday season in beautiful Seaside. The parade begins in Seagrove Beach and proceeds west to the town of Seaside. Once Santa arrives in a horse-drawn carriage, it’s party time in the amphitheater with holiday festivities and of course pictures with the jolly-bearded one. Soon, the master of ceremonies asks all the kids to the stage to sing to the crowd of smiling faces, and after a few verses of jingle bells, the countdown begins in unison to “Turn on the Town.”
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