Furniture South Showroom is Growing in South Walton

July 2, 2015 by Manny Chavez

Frank and Julie Kovach opened their Furniture South showcase in October 2012 and have more than 30 years of combined experience in the interior design and furnishings business. Representing more than 60 different furniture lines including Ashley and Sealy, Furniture South is the exclusive provider for Ashley and Sealy within the SoWal zip code.

“We offer immediate delivery on our furniture and do so in a seamless fashion so that the customers don’t have any worries. We work with individuals and builders who need furniture for both existing and new homes. We also furnish commercial properties and guarantee satisfaction along with a smile at the end of a job,” explains Frank.



Furniture South has grown rapidly since opening day and there are plans in the making to double the size of their existing showroom by the end of the year.

“We offer one-source shopping with 30% off retail every day. Free delivery is included with all of our transactions. In all of Walton County, we are the only furniture/interior design business offering a true one-source shopping location. We see to it that the entire furniture buying/interior design process is effortless for our clients,” explains Frank.

“We used to market primarily to baby boomers, but now the millennials outnumber the boomers and these folks are very much online shoppers,” continues Frank. With this in mind, Furniture South has beefed up their web presence and made it easy for shoppers to shop online. They have hyper-linked their site with the various furniture catalogues that they represent so that customers can see literally thousands of furniture choices. “If a customer finds an item on sale priced lower than we advertise, we will match that offer,” says Frank.

Frank and Julie have been in business long enough to realize that “word of mouth” advertising remains #1 and they work diligently to make sure the word stays out there. “Our customers have been great at spreading the word out there…we are THE place to go for the best in furniture and interior design work, all offered at a discounted price and ALWAYS with a smile,” smiles Frank.

Furniture South recently held a store event to select the winner of their Summer Shopping Spree Giveaway. Terri Hamilton, a client of Furniture South interior designer Tammy Mathews, was the lucky winner of the furniture stores’ June 15 $500 shopping spree. As one of four Furniture South interior designers, Tammy was thrilled that one of her newer clients was the lucky winner.



Furniture South showroom is located in The Landing Shopping Center on Hwy. 98 W and can be reached at (850) 267-1411. The store is open Monday through Saturday from 10 a.m. to 5 p.m. You can learn more about Furniture South and shop online on the website Follow Furniture South on facebook for specials and new arrivals.



Manny Chavez's picture

Manny has been a working photojournalist his entire career and is now writing stories/taking pix for He and his wife Kris live in Seagrove and have “seen a lot come and go.” Lots of stories have been told, with lots more to come!

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