Shimmering Seas Jewelry Sparkles at 30Avenue

November 4, 2019 by Naomi Alvarado

30Avenue in Inlet Beach is a great place for holiday shopping, and there is no better place to start than Shimmering Seas Jewelry & Gifts.

This local jewelry boutique has two locations, 30Avenue and Pier Park. Both stores showcase a wide range of designers and styles. With more than two decades of retail experience and an impressive business background, Laurie's passion for what she does motivates her every day.

Shimmering Seas offers a variety of jewelry lines in a wide range of price points. Marahlago, Julie Vos, Alex and Ani, and Uno de 50 are just a few of the  popular brands. Recently added are lines from Anatoli and Frieda Rothman. Uno de 50 is one of Laurie’s favorite brands, and she was recently selected as a national brand representative for the company and has appeared as theirs pokesperson on QVC.

Laurie prefers to showcase jewelry lines from companies that have a story and embrace positivity. For instance, Anatoli was created by a husband and wife who met in Europe. Inspired by Byzantine architecture, the line features handmade chains as well as copper and quartz stones. Shimmering Seas also offers Marahlago’s unique jewelry made with the Larimar gem. Larimar is an incredibly rare volcanic rock that is found only in the Dominican Republic.

With the holiday season coming up, Laurie recommends gold tones and two-tone pieces to complement the 2019 fall color trends.

SoWal Insider Tip: When you visit Shimmering Seas at Pier Park, be sure to stop in Laurie's other venture, Coastal Casuals - a women’s lifestyle boutique that offers clothing, shoes, accessories, and gifts.

Laurie was first introduced to the world of jewelry while on vacations with her mother. Every trip they took they would seek out silver shops to find a memento for their trip. Laurie credits her mother and aunt with teaching her about jewelry and inspiring her love of the craft. She has more than 20 years of business experience including women’s fashion, fitness, and gourmet foods, as well as being a yoga instructor.

Laurie says it best, “I teach people to exercise and accessorize”.

With so much knowledge and passion for the business, as well as her dedicated team, Shimmering Seas offers a chance to find unique, meaningful pieces for all your loved ones.

Shimmering Seas is located at 30Avenue in Inlet Beach and at Pier Park near Margaritaville in Panama City Beach. Hours are Monday – Saturday 10:00 a.m. to 8:00 p.m. and Sundays 12:00 p.m. – 6:00 p.m. Follow Shimmering Seas on Facebook for updates on new collections and store events.

Learn more at SoWal Shopping Guide | Shimmering Seas Jewelry & Gifts


Naomi Alvarado's picture

After moving to SoWal for a summer job in 2009, Naomi quickly decided to make South Walton her permanent home. Sitting next to the Gulf with a glass of wine and her family nearby is her happy place and she loves sharing her passion for the area with the world.

Add comment
Are you a human?
1 + 1 =
Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.