South Walton Fashion Week Oct 11-13

October 11, 2013 by SoWal Staff

South Walton Fashion Week debuted Oct 11-13 in Grand Boulevard’s Town Center at Sandestin, including a stellar lineup of over 30 featured boutiques and local designers in runway shows throughout the weekend.

Special preview parties and trunk shows accompanied the festivities, in addition to a runway show dedicated to chosen Emerging Designer finalists Cayce Collins, Andi Eaton, Jennifer Nina Evans, Ashlie Ming, Ella Rose and Sarah Winford.

The finalists showcased their designs on the Emerging Designer Runway and Ashlie Ming was selected as the winner by a panel of celebrity judges including Cassie McConnell Kelley, author of style blog and wife of Lady Antebellum’s Charles Kelley and Holly Williams, musician, author of the trendsetting blog and owner of Nashville boutique H. Audrey. Heather Roop, All My Children star hosted the week’s festivities.

Ashlie Ming was awarded a cash prize of $1,500, a custom photo shoot by photographer Hayley Green of Goode and Green Photography and rights to all images, a spread in the November/December issue of Vie Magazine, and a six month-long storefront display in Grand Boulevard’s Town Center at Sandestin. Taking the top model award was Emme Martin. 


Notable highlights over the weekend included SHOP the BLOCK, an after-hours shopping experience with Grand Boulevard merchants on Friday from 9-11 with special discounts and prizes. Pish Posh Patchouli’s “Beauty Bar” for all guests throughout the event weekend at Grand Boulevard for touch-ups from La Bella Donna and Ilia, an all natural organic makeup line, spritzers, boutique fragrances, glosses, lotions and potions.


Courtyard by Marriott Sandestin at Grand Boulevard is the Official Hotel of 2013 South Walton Fashion Week. For additional information, please contact Jennifer Steele, Executive Director of the Cultural Arts Alliance of Walton County at (850) 622-5970, or visit 



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