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YOLO Seaside Celebration - Great White Sharks Not Included

Tom and Jeff believe you only live once. What could be more satisfying than sharing that philosophy with millions? But they don't just tell it, they prove it.

When Jeff Archer and Tom Losee created YOLO Board in 2006, they shared a goal to introduce stand up paddle boarding (SUP) to South Walton.

(Sharks?!? see video below)

A major part of their strategy was to create events that were new and exciting.  

Louis Louis: You Gotta Go

You probably know that Louis Louis in Santa Rosa Beach is the "sister" restaurant of the wildly popular Red Bar in Grayton Beach. It would be a mistake to think that if you have eaten at Red Bar, you have eaten at Louis Louis, if for no other reason than you would be missing a hell of a good meal at a very reasonable price.

A Nearby Secret Spot On The Forgotten Coast

If you promise to keep it to yourself, I’ll share a longtime secret spot where many locals go to escape the Summer SoWal craziness for a few days. Just two hours east, past the hustle and bustle of Panama City, you’ll find a quiet and quaint area between Port St. Joe and Apalachicola. 


The water’s not as clear and the sand’s not as white but there’s something striking about the landscape, and endearing about the people of what’s commonly referred to as the Forgotten Coast of Florida. 

A SoWal Summer None Of Us Will Ever Forget

What is wrong with this picture? Looking for clues why SoWal was spared…

They were 84 days none of us will ever forget. From April 22 to July 15, an estimated 4.9 million barrels of light, sweet Louisiana crude spewed into the Gulf of Mexico, and it was feared to be only a matter of time before the sugar-white beaches of SoWal became a parking lot.

The news was everywhere and it was beyond bad. It was the apocalypse.  Even Jim Cramer, the host the CNBC show “Mad Money,” had an opinion.

La Crema - Simple Concept Carried Out With Style

For a chocolate devotee, what’s not to love about a restaurant that puts that luscious flavor right in the name?

La Crema Tapas and Chocolate located in Rosemary Beach unites simple pleasures – small bites of intriguing foods and Spanish wines with scrumptious chocolate concoctions – and was based on an idea Kevin and Kim Neel discovered while traveling in Spain.

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