Tom and Jeff believe you only live once. What could be more satisfying than sharing that philosophy with millions? But they don't just tell it, they prove it.
When Jeff Archer and Tom Losee created YOLO Board in 2006, they shared a goal to introduce stand up paddle boarding (SUP) to South Walton.
(Sharks?!? see video below)
A major part of their strategy was to create events that were new and exciting.