Re-branding the World's Most Beautiful Beaches

I have been following the "Beaches Of South Walton" re-branding process and went to the 2-hour presentation yesterday at the workshop at the Walton TDC (it was given in the morning and the same in the afternoon).

Comments both negative and positive were received with open ears. Most of what was presented about the new campaign, including the images, is still under development.

Beaches of South Walton TDC - Behind The Scenes

For lodging providers in Walton County, collecting bed tax is just part of doing business. Explaining why the money is collected and where it goes is not part of the mission for the Beaches of South Walton Tourist Development Council, but it’s becoming an important aspect in the business of running the organization.

“We are misunderstood,” says Tracy Louthain, director of communications for the TDC. Given the chance, she explains not only the basics – how and why the TDC exists – but also what it does with all those bed tax dollars.


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