CAA Has A Special New Place on Hogtown Bayou

The Cultural Arts Alliance (CAA) of Walton County has officially opened its doors to what is sure to be one of Walton County’s most special and prized places of interest. Nestled in the scrub oak and palmetto, the building isn’t even visible from the road, but is just off CR 393N by Cessna Park, the new sign leads you to  Walton County’s newest genesis for art and culture.

Sitting at the water’s edge a wooden ramp or stairs leads visitors to the wrap-around porch of the rustic Florida shotgun-style building that now serves at the Cultural Arts Alliance’s official residence.

Re-branding the World's Most Beautiful Beaches

I have been following the "Beaches Of South Walton" re-branding process and went to the 2-hour presentation yesterday at the workshop at the Walton TDC (it was given in the morning and the same in the afternoon).

Comments both negative and positive were received with open ears. Most of what was presented about the new campaign, including the images, is still under development.

Protecting SoWal's Precious Coastal Dune Lakes

Walton County takes matters into its own hands…

It now seems like a lifetime ago.

The news was bad and utterly unexpected.  In late April, a few days after the Deepwater Horizon rig sank, Walton County officials were told that “in 72 hours our beaches would look like a paved parking lot,” recalled Captain Mike Barker of the Walton County Sheriff’s Office.

Beaches of South Walton TDC - Behind The Scenes

For lodging providers in Walton County, collecting bed tax is just part of doing business. Explaining why the money is collected and where it goes is not part of the mission for the Beaches of South Walton Tourist Development Council, but it’s becoming an important aspect in the business of running the organization.

“We are misunderstood,” says Tracy Louthain, director of communications for the TDC. Given the chance, she explains not only the basics – how and why the TDC exists – but also what it does with all those bed tax dollars.


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