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WaterColor Store

Located just steps from the Gulf of Mexico, the WaterColor Store has everything you need for a week at the beach. Whether dining out at FOOW, working out at the fitness center, or engaging in some retail therapy, the newly renovated WaterColor Store will make sure you’re doing it in style.

For nearly two decades, the WaterColor Store has embodied the active lifestyle of those visiting the Scenic 30A town. Just as WaterColor itself has evolved into a destination for sophisticated and playful travelers, the store has grown to include the Florida SweetTea Style brand, a fresh approach to men’s and women’s coastal lifestyle apparel.

The WaterColor Store continues to offer official merchandise with the iconic logo, such as tees (look out for the special artist series featuring prints by Justin Gaffrey), Turkish towels, Yeti water bottles, beach bags, hats, kids swim, and even a WaterColor embossed paddleboard. Translation: everything a family needs for a day on the beach.

A day of surf, sand, and sun calls for dinner and drinks at sunset, and the WaterColor Store is the perfect place to find apparel for a special night out. Florida SweetTea Style clothing for men and women includes high end brands such as Draper James by Reese Witherspoon and Peter Millar.

Accessories include handmade jewelry by local artists, canvas beach totes made from recycled sails, TKEES sandals, and chic scarves.

Overall, the WaterColor Store, along with Florida SweetTea Style, outfits your entire vacation, from Lululemon workout gear embroidered with the WaterColor logo to Vineyard Vines rompers for dinner at FOOW. The WaterColor Store truly is a one stop shop. And WaterColor homeowners get a 15% discount on WaterColor gear. (Florida SweetTea Style is not included.)

The newly renovated WaterColor Store is open daily in the WaterColor Town Center on the Gulf side. The WaterColor Store and Florida SweetTea Style are both in the same brick and mortar location, making it easy to shop for logo gear and high-end apparel all in one place. Wish you would’ve gotten that Justin Gaffrey tee before you left town? No worries! Shop online at www.shopwatercolor.com.  For more information please call the WaterColor Store at (850)534-5004.

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WaterColor Store is a SoWal.com business partner and supporter of our community website covering South Walton and the Emerald Coast of Florida.

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