Content type

WaterColor Store

Located in WaterColor Town Center on the Gulf side just steps from the Gulf of Mexico, WaterColor Store is your go-to purveyor of the elegant, fresh, comfortable and modern lifestyle so distinct along the beach communities of the beautiful Northwest Florida’s Gulf Coast.

The WaterColor Store offers an assortment of thoughtfully curated lifestyle products by beloved Southern retailers, jewelry by local designers and vacation-essential products by quality brands like Peter Millar, Lululemon and Supergoop! – all in addition to the WaterColor Store’s WaterColor-branded merchandise.

The boutique store and souvenir shop offers everything you know and love for purchase from the comfort of your own home. Visit to shop men’s, women’s, and youth WaterColor gear. The user-friendly search tool allows you to filter by products, pricing, best sellers, and more.

The WaterColor Store provides guests the opportunity to take the Southern coastal lifestyle home with them, long after their beach vacation is done. Follow WaterColor Store on Instagram and Facebook to see what’s new in the store. For more information please call WaterColor Store at (850)534-5004.


sowal partner badge
WaterColor Store is a business partner and supporter of our community website covering South Walton and the Emerald Coast of Florida.

Photo Gallery

At a Glance