SJ: My reason for getting in the sandbox is that I wanted to be sure that we don't drive people who are well-intentioned away through sarcasm and insults and trivializing their sincerely felt concerns. (I try to teach my kids not to stand by and watch someone get trampled, so I was simply trying to do the same). That said, let's move on to trying to address the issue that was raised:
Here's what I said earlier on this thread (I only had a few minutes before work this morning, but I couldn't resist...):
"I have to go to work now so can't reply now with specific ideas (other than get the boardwalks up quickly after storms and/or have the kind of boardwalks that can be pulled up before a storm is predicted). I think my comments would have to do more with protecting many of the good things we already have (bike trail, nature, parks, etc.), managing traffic, life guards in some areas (which we'll have), supporting local businesses including restaurants/galleries/taxis/physicians. I also think having more books of all kinds about the area published (with the great photos by our growing number of photographers in this area) would be useful (e.g. history, cookbooks, poetry, photographs, children's books, etc.)."
To build and preserve loyalty to SoWal, people need to find meaningful connections to the area. So collecting and telling the history of the area will be important so people feel connected to the past. Even a history of the hurricanes, along with stories and photos, would be fascinating. The history of hurricanes seems to tell several things: (1) the area and the people in it are resilient; (2) nature has many types of beauty (a cliff and dark beach can be as beautiful as a white sand dune if that's what Mother Nature intends for a while); (3) people help each other out when faced with a crisis (For example, Criolla's offering a free picnic to the workers who worked so hard during the hurricane -- they also opened it up to passerbys and collected donations for the Red Cross). In short, the stories told about SoWal should make people feel proud to be a part of it.
So, this suggests that realtors would want to tell stories that get the kind of people who serve the community best here. For example, if we tell "buy and flip" stories, we get investors. If we tell, "this is a special places to love and preserve and build memories in", we get people who will want to connect to the area. I was told "this is a special place" stories (but then again, I actually got to buy my little piece of heaven here by "buy and flip" people...).
And, of course, stories can be published in many different places, so from a marketing perspective, collecting and publishing stories serves us well.
SJ: Since you wanted to get us on track again (thank you), what do you think?
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