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Teresa

SoWal Guide
Staff member
Nov 15, 2004
30,893
9,500
South Walton, FL
sowal.com
With all due respect to the wonderful musicians, I now know the answer to "what if they had a jazz fest and nobody came."

I don't know what was going on, but I actually counted the number of people in the amphitheatre at 5:30 pm today - 110 max and that includes the kids playing w/ a frisbee and ball like it was a normal Sunday. :dunno:

Something was VERY rotten in the state of Denmark - even with all the stupid (and empty) tents taking up half the amphitheatre parking spaces and the childish faded marker signs telling people "no parking" in the spaces along 30-A, I had to park further away on Cinco de Mayo for the Taco Bar!

very bizarre indeed. well, at least there was a small crowd. did you enjoy? I would like to go next weekend.
 

Smiling JOe

SoWal Expert
Nov 18, 2004
31,644
1,773
fulltime, I am the main one on here doing the fussing, but it isn't because they were charging admission. It is because there were almost no people in the audience for whom the bands to play, and that was due to Seaside charging admission. As another person pointed out today, there are typically more people on that grass in Seaside, when there is nothing going on, even though the last three days were silently free. If the place was packed, you wouldn't hear me moaning. I am embarrassed for the lack of the audience, and since many people were in town, I think it is solely due to a lack of promotion and ticket prices. It is fine to put on your blinders and enjoy the almost private show, but for me, there is something about live audiences. I am reminded of the idea of going into a supposedly great restaurant on a Friday night, only to see no one else there. To me, that is how this week's shows felt. Rebirth Brass Band played a wedding a couple of weeks ago with more people than the Seaside Jazz Festival opening day. Perhaps if I said that the Seaside Jazz Festival was a successful event, then, you could ask me to share what I was smoking.

Today was a repeat audience of the last two days. Pictures above, from Friday, were the same scene for Saturday and Sunday. As I was standing on the sidewalk after today's show ended, I had people stop their cars and ask me if something was going on. I kid you not. There is not one banner posted, nor names of bands listed, no welcome to the Seaside Jazz Fest posters, for people to see when driving through Seaside. From inside the venue, all you would really know is that it was a Heineken Festival with Jazz, but no one was drinking.
 

Smiling JOe

SoWal Expert
Nov 18, 2004
31,644
1,773
update on next weekend's tickets -- according to the flyer I saw today, Friday will be free admission. Sat and Sunday tickets will be $50 each day, and Monday will be $75. For the weekend pass, tickets will be $150 each. No discount for kid prices.
 

Teresa

SoWal Guide
Staff member
Nov 15, 2004
30,893
9,500
South Walton, FL
sowal.com
fulltime, I am the main one on here doing the fussing, but it isn't because they were charging admission. It is because there were almost no people in the audience for whom the bands to play, and that was due to Seaside charging admission. As another person pointed out today, there are typically more people on that grass in Seaside, when there is nothing going on, even though the last three days were silently free. If the place was packed, you wouldn't hear me moaning. I am embarrassed for the lack of the audience, and since many people were in town, I think it is solely due to a lack of promotion and ticket prices. It is fine to put on your blinders and enjoy the almost private show, but for me, there is something about live audiences. I am reminded of the idea of going into a supposedly great restaurant on a Friday night, only to see no one else there. To me, that is how this week's shows felt. Rebirth Brass Band played a wedding a couple of weeks ago with more people than the Seaside Jazz Festival opening day. Perhaps if I said that the Seaside Jazz Festival was a successful event, then, you could ask me to share what I was smoking.

Today was a repeat audience of the last two days. Pictures above, from Friday, were the same scene for Saturday and Sunday. As I was standing on the sidewalk after today's show ended, I had people stop their cars and ask me if something was going on. I kid you not. There is not one banner posted, nor names of bands listed, no welcome to the Seaside Jazz Fest posters, for people to see when driving through Seaside. From inside the venue, all you would really know is that it was a Heineken Festival with Jazz, but no one was drinking.

man, this does sound like a crying shame. but, SJ, I have seen a big banner out near 30A, near the seaside post office, for a few weeks now announcing the festival. I picked up postcards announcing it as well. I also saw posters around town. they always grabbed my attention because I liked the design and all the black, and I would think to myself "I want to go to that.. the cost is reasonable for such a show.. " but I never made plans to go because there are lots of other things going on as school draws to a close and I just don't have time. maybe next weekend... for those who enjoy really good music, they will pay the price. but, where were the people? why didn't they come? this is what I don't understand. is it market driven? are people protesting seaside for their town rules and regs? did they fail to do any marketing beyond a few posters and a banner? what the hail happened?
 

seabreezeradio

Beach Comber
Apr 15, 2008
11
17
As one of the organizers of the Seabreeze Jazz Festival (which was held at Seaside it's first two years back in 1998 and 1999) -- I know the work it takes to build one of these events. It simply doesn't become successful overnight in a small market like South Walton. Celebrating our 10th year last month...the event at Gulf Place attracted a total of 15,000 people (4500 max per day) over a 4 day period. Almost 60% came from out of our area. Our daily ticket was $80... weekend pass $130....and VIP tickets $375. We were able for the first time to offer VIP Corporate tables for $5000 each...and all four of them sold out. The bottom line is... if the event is good enough-- people will come and yes...they will pay admission to attend. I do feel the tie-in to the smooth jazz radio station is an important part of its success. But I can't help to feel the marketing people at Seaside must feel at a loss for such a poor turnout. Hopefully next weekend will be an improvement for them.
 

Teresa

SoWal Guide
Staff member
Nov 15, 2004
30,893
9,500
South Walton, FL
sowal.com
thank you seabreeze radio. I do feel better after hearing from you. It is upsetting to me to hear about such a low turnout in my favorite little seaside community. but it is new and all. I hope this festival continues. actually, I wish it was over here at Eden State Gardens with musicians playing and people lounging on the grass under the massive oak trees, hint, hint...
 

seabreezeradio

Beach Comber
Apr 15, 2008
11
17
I agree...great idea...but since the new Event Ordinance is now in effect in WC -- Eden would never be approved for an event permit by the County Commission due to zero on-site parking. The days of having Artsquest there or any event that would attract a good crowd...sadly...are history.
 

Teresa

SoWal Guide
Staff member
Nov 15, 2004
30,893
9,500
South Walton, FL
sowal.com
I agree...great idea...but since the new Event Ordinance is now in effect in WC -- Eden would never be approved for an event permit by the County Commission due to zero on-site parking. The days of having Artsquest there or any event that would attract a good crowd...sadly...are history.

oh well, I guess we can just enjoy it in peace then and not have to share paradise with hordes.:D
 

Smiling JOe

SoWal Expert
Nov 18, 2004
31,644
1,773
man, this does sound like a crying shame. but, SJ, I have seen a big banner out near 30A, near the seaside post office, for a few weeks now announcing the festival. I picked up postcards announcing it as well. I also saw posters around town. they always grabbed my attention because I liked the design and all the black, and I would think to myself "I want to go to that.. the cost is reasonable for such a show.. " but I never made plans to go because there are lots of other things going on as school draws to a close and I just don't have time. maybe next weekend... for those who enjoy really good music, they will pay the price. but, where were the people? why didn't they come? this is what I don't understand. is it market driven? are people protesting seaside for their town rules and regs? did they fail to do any marketing beyond a few posters and a banner? what the hail happened?
I've been in Seaside the last few weeks and don't recall seeing any signs, though there could have been. I can tell you that during this event, when you drive by all of the white tents, you wouldn't know what it is. Perhaps the signs are all blocked by the tents.

Tonight, I read in the Walton Sun, an article on the event and half of the article talks about Hurricane Katrina victims, and that this event is a fund raiser for NOLA bands who lost their homes in Katrina. I heard one other person say this on Friday. No where on the tickets or posters or ads in the Walton Sun, does it mention that this is a fund-raising event. People like to give to good causes, but this good cause was not publicized at all. Tell people why the ticket cost money. You have to be able to sell it, and they are not selling it. In fact, the MC closed out Friday's show without mentioning anything about the reason for the event, didn't mention the next show, the other bands, etc, and when he was running out of filler, he said, "Take off your clothes." Thankfully, he stopped talking after that. I think that is when he knew that he was not an MC.
 
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