Produced by the Cultural Arts Alliance of Walton County and sponsored by SoWal.com, the 3rd annual 30A Songwriters Festival in 2012 included Joan Osborne, Amy Ray, Rodney Crowell, The Bangles, Shawn Mullins, Sam Bush Band, Jim Lauderdale, Mary Gauthier and Matthew Sweet. These acclaimed songwriters joined more than 120 talented artists from across the country to share intimate moments with friends and fans on Florida's Scenic Highway 30A in South Walton.

The inaugural South Walton Adventure Run was an adventure-filled weekend for adults and kids. The event, sponsored by SoWal.com, challenged runners from every ability at beautiful Topsail Hill Preserve State Park. 

The fun masquerade ball was Friday night. Saturday’s 1 mile kid run was a scaled down version of the 5k, with obstacles and pirates – so runners had to guard their booty in order to win prizes! There were different age brackets for this event.