Real Estate

Rare Beach Front Opportunity in Alys Beach: The Selene & Easterly

The Selene & Easterly are the newest condominium residences to be offered in Alys Beach. The Gulffront residences will offer incredible views of Alys Beach's most enchanting assets - the pristine beach and the pure, emerald blue waters.

Twelve luxurious residences will be released for purchase on September 17, 2020. Prices will range from $3,995,000 to $6,650,000.⁠ ⁠

Walton County Florida Real Estate Report for July 2020

The most recent SoWal Real Estate Report covers all of Walton County including South Walton real estate activity for July 2020, with sales statistics for single family homes, townhomes, and condos in Walton County, Florida.

The South Walton real estate market statistics for June showed an extremely busy month compared to the same month last year and it appeared we were entering a Sellers' market. July 2020 statistics are blazing and more good news for SELLERS. 

Share SoWal! Free Access to Thousands of Beach Photos

Join us in sharing SoWal!

One of the ways we like to promote our area, and help you do the same, is sharing our collection of more than 5,000 photos for you to download and share for FREE! We are pleased and proud to share photos of our beloved South Walton. It's why we started - to share our love for the beach. Please help us spread the joy and Share SoWal!

Expanded WaterColor Beach Club & More at WaterColor Inn

WaterColor Inn guests can now enjoy two exciting, recently completed projects - an expansion of WaterColor Beach Club and Camp WaterColor,  adding even more family-friendly outdoor recreation and dining options.

With the addition of six WaterColor pools, WaterColor Inn now has the most pool access on Scenic 30A, as well as several new casual dining restaurants – providing families with plenty of options for basking in the SoWal sun, just steps away from our sugar-white beaches.

Beach Club at Alys Beach Construction

Opening in 2020, construction is well underway on Alys Beach's exclusive homeowner Beach Club. One of the town's most unique and beautiful amenities, the Beach Club will offer Alys Beach residents the most coveted beach experience in the region. An owner exclusive experience that is uniquely Alys. Learn more at

Photo gallery and more info at


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