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Salon Twist Has Style at the Beach in Seagrove

July 19, 2013 by Jill Tanner

Salon Twist in Seagrove Beach excels at every aspect of hair styling, precision cuts, and brilliant color. Owner Gina Shiflett has worked in the beauty industry for over 25 years. She doesn't let a day go by without feeling grateful for her success and the loyalty of her clients. 

Gina opened the salon in March of 2004 after relocating from Atlanta to South Walton. She grew up in the industry, working in her mother’s beauty shop. 



Gina followed in her mother’s footsteps and became a hair stylist in Atlanta. She worked at a large, upscale salon there for 17 years, where she learned a lot about life, business, and customer service. Gina finally decided it was time for a change, so she moved to the beach and hasn’t looked back. 

“The universe just kind of throws you where you are supposed to be. This is where I’m supposed to be," Gina says. 

Salon Twist is one of the most successful and professional salons you'll find anywhere in the area, or in the country for that matter. For the third year in a row Salon Twist has been named one of the Top 100 salons in the U.S. by Elle Magazine, August 2013 issue. Salon Twist is joined on the list by only four other salons in Florida, three in Miami and one in Ft. Lauderdale.

Salon Twist has a staff of six professionals including Gina, who work closely as a team to keep customers looking their best. Gina and her staff strive to make clients feel happy, refreshed and feeling good about themselves. From the moment you call to make your appointment at Salon Twist, until you walk out the door with a fresh look, you feel like a celebrity. Salon Twist goes above and beyond by offering ionized, energized water, wine, and coffee to every guest. The staff treats every customer the same, regardless of who you are, what you do, or what services you request. “Every person that sits in my chair is treated the same, whether you’re getting a trim or a full makeover,” Gina says.

Salon Twist proudly carries such high-end products as Kerastase and Oribe. Gina likes to carry the very best out there and believes that these two lines assist in the transformation of your hair.

Gina refers to Salon Twist as “a business of kindness.” Gina and her staff are constantly giving back and looking for new ways to make the world a better place. Salon Twist has thrown a few very successful fundraisers, including helping Sister Schubert’s raise $100,000 for orphans in Ukraine and another event to raise money for mosquito nets in Africa.

Every year Salon Twist invites the mothers of children with cancer from The Lighthouse charity to come in for a makeover. These mothers are in hospitals most of the time and never think about how they look or feel. Salon Twist gives them a much-needed day to relax while being pampered and beautified.

Call for an appointment at Salon Twist and let Gina and her staff take care of you. You will, no doubt, leave feeling and looking great. Salon Twist is located in the Grand Isle Plaza on the curve in Seagrove Beach. Call (850) 231-7853.


Jill Tanner's picture

Jill is a long-time SoWal local transplanted from Georgia. Jill enjoys writing movie scripts in her bit of spare time.

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