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The Market Shops Bloody Mary Festival marks Fall in South Walton on Saturday, October 7 from 11am til 2pm, benefitting Habitat for Humanity Walton County.

The third annual event will feature unlimited tastes of the Emerald Coast’s most creative and innovative Bloody Marys made with Cathead Vodka and served by the some of the best restaurants and bars on the Panhandle. Live entertainment by Luke Langford Band.

The past two weeks we've had some wonderful weather here at the beach.

Warm, sunny and calm with no crowds, it's times like this that makes you remember why you live here!

Alas, all good things come to end and it started blowing pretty dang hard out of the NE yesterday morning and the forecast is for that wind to continue for most of the week. No big surf on the beach (yet) but I sure wouldn't want to be two miles offshore in a 23 knot wind.

Did you hear that? South Walton has sounded a siren call for seafood lovers.

Thanks to local entrepreneurs Pamela and Tim Wellborn you can now find the bounty of the “world’s luckiest fishing village” just inside the welcoming doors of Destin Ice Market 30A in Inlet Beach.

The SoWal location of Destin’s famed seafood shop offers the same quality fresh Gulf seafood as the original, but is much larger with more room for amazing edibles, gourmet gifts and culinary delights.

The Grayton General Store is truly SoWal’s convenience store of choice.

“If you need it, they got it” seems to be the most popular opinion of store shoppers. Located at the corner of Scenic 30A and Hwy 283 in Grayton Beach, the iconic little grocery/deli/bike and watersport venue is a very popular place for all manner of shoppers.

The South Walton Run/SUP Series 2017 takes place on Saturday, September 30 from 7:45 am til 1:00 pm at Grayton Beach State Park! Entering it's third year with a huge surge in popularity, Run/SUP is the perfect sports competition for our area combining  a scenic beach and dune run with a stand-up paddle across beautiful Western Lake. Registration is open online.

SoWal.com Photo Gallery: Run/SUP At Grayton Beach State Park 2016

Just south of Scenic 30A in the heart of South Walton lies the amazing enclave of WaterSound Beach. The wide open spaces of gulf front dunes with wooden boardwalks is the true SoWal experience of nature's finest.

Walking onto the grounds of the Hibiscus Coffee & Guesthouse in Grayton Beach is like taking a step back in time.

Dr. Mary Connor has really settled into the SoWal community with her veterinarian practice, Kindness Pet Hospital, going full bore on Scenic 30A.

In business since 2014, she is a happy camper with the addition of Dr. Kristyn Carr. There are a lot more folks moving to this area and that means more pets need tending to.

Open. Clean. Minimal. Walking into Fashionably late is like walking into a well organized dream closet with potential outfits laid out for you and all of your clothes separated by color. It’s a work of art by owner Amy Huff.

“I’m a walking mannequin. Everything from my jewelry to my jeans can be found in my shop.”