Business

Watersound Town Center welcomes new tenants and announces future tenants as construction progresses on additional buildings at the growing center. Among the recently opened and future tenants are innovative dining concepts, unique retailers and medical offices.

Ambrosia Prime Seafood & Steaks opened in August becoming the lifestyle center’s first restaurant. The upscale eatery serves dinner nightly and features a chic design in its dining room, large bar area and expansive outdoor patio.

Imagine never paying full price again! Resort Resale offers designer furniture & decor at prices around half of what you would pay for the exact same items at designer showrooms. And you can have it today, with no ordering and waiting.

Dave Rauschkolb walks into Bud & Alley’s on a humid summer morning among the background sounds of Seaside coming to life for the day. On the way into the main dining area, he passes by a group of employees readying themselves for the tasks ahead. In passing, he makes it a point to look at each one of them as he offers a prominent “good morning.”

This one-of-a-kind Alys Beach vacation home offers details and finishes that make Alys Beach truly unique among South Walton towns. From the central courtyard to the rooftop pool, it is a dreamy experience.

Point your fun compass North… trust us, North Beach Social has it all. Welcome to the bayside!

Another Jim Shirley gem, North Beach Social is where great food, waterfront relaxation and some of South Walton’s finest entertainment intermingle. Located at the southern-tip of the 331 bridge in Santa Rosa Beach, you will find outside seating is aplenty at the bar, on the covered deck, or on the dog-friendly beach with a panoramic view of the Choctawhatchee Bay.

Celebrating all that our “30A beach vibe” has to offer -  resident musicians, fresh catch seafood, and area artists (check out local legend Bryan Hand’s barroom mural) -  Red Fish Taco (RFT) prides itself on delicious food and cocktails, great music, and good times set in a casual yet eclectic atmosphere.

For nearly 14 years, Resort Resale on Hwy 98 in SoWal has been an excellent resource for locals,  second homeowners and rental owners. And recently it's gotten even better!

The cavernous store houses all manner of gently-used, high-end furniture, rugs, decor, and art - enough to furnish many homes. It's one of those rare places you can walk through a dozen times and see something new every time. And then a week later it's totally different with a constant and exciting changeover!

If you want to experience the authentic Grayton Beach vibe you can't do any better then renting Dune Watch, a classic Grayton cottage overlooking the amazing field of dunes of Grayton Beach State Park. The sunset views from the open or screened porch are phenomenal!

The St. Joe Company has announced plans to build a Watersound Town Center to include a Publix and additional commercial space in SoWal's east end to open summer 2021.