Shopping

Here are the updated details for the free Seaside Shuttle for 2025.

Modica Market, which opened March 17, 1989 by Charles Modica Sr. and his wife, Sarah, began with a simple deal-sealing handshake between Modica and Seaside founder Robert Davis, and has since flourished into one of the most recognizable businesses along Highway 30A. As the market celebrates three decades in business, the next generation of Modicas — Charles Modica Jr. and Carmel Modica — run the store together.

Seaside is the picture-perfect little SoWal beach town where you can reach every shop and restaurant by foot or bike.

One constant in SoWal is that things are always changing in Seaside.

The constant evolution of the town keeps things interesting and vibrant. Loyal visitors who come back year after year appreciate that some things never change - the generous and friendly beach attitude, great shopping and dining - and the BEACH!

Beach lovers. Art lovers. Food lovers. Movie lovers. Architecture lovers. Welcome home. Seaside was made for you.

We all love to relax on the beach, but sometimes a soothing massage, invigorating facial, or moisturizing body treatment calls our name and we must answer.

Take a moment, kick back and relax at some of our favorite SoWal grayt places to get pampered in our latest SoWal List!

Did you hear that? South Walton has sounded a siren call for seafood lovers.

Thanks to local entrepreneurs Pamela and Tim Wellborn you can now find the bounty of the “world’s luckiest fishing village” just inside the welcoming doors of Market 30A in Inlet Beach.