Cards for non-WC renters are usually in the unit when renters arrive. But your point is valid that some renters will impose on WaterColor (Noble House) staff. I'm sure there is a lot of friction.
Here is the information/response posted by one of the non-St. Joe Managment Companies:
As some of you have heard, over the last few weeks St. Joe & Noble House have begun working on plans to impose new restrictions on the use of certain amenities at WaterColor.
Since we first heard whispers of the plans, we have been actively engaged in trying to understand exactly what is proposed so that we can both plan effectively and communicate directly with you and our guests to ensure that everyone understands the issue and anticipated changes. To date, I have met with Patrick Murphy who runs the operations for WaterColor, spoken many times with Alicia who manages their onsite rental team, had several discussions with Brad Yuhas who manages the HOA, and most recently appeared before the WaterColor board of directors. Based on these discussions, this is my understanding as of this morning.
Why Is St. Joe Making Changes?
As most of you are keenly aware, over the past few years St. Joe has steadily been losing properties off of their rental program to newer companies that offer better service at better rates. Most recently, thanks to your loyalty and your generosity in spreading the word about 360 Blue to your neighbors, we have had a significant number of new WaterColor properties leave St. Joe to join our program in the last two months. The issues for these owners were always consistent -- they were paying too high of a commission rate, they were pay too much in maintenance fees, they felt that their homes were not being cared for, and despite the high costs, their homes were not being rented as often as they should be.
With properties leaving their program in rapid succession, it appears to us that St. Joe decided a few weeks ago that rather than attempting to compete with improved service, they would essentially try to coerce owners and guests into staying with their program by limiting access to the amenities that they directly own.
St. Joe's Plan
The plan, as communicated to us, is that effective immediately St. Joe will be limiting the use of the three amenities that they directly own -- (1) the fitness center; (2) the Camp (the building only); and (3) the Boat House -- to be available to only Owners and guests of Owners that have their property on St. Joe's rental program. Guests of owners who do not rent, and guests of owners who either rent themselves or rent through outside agencies would have limited or no use of these three facilities. The use of the other main amenities in WaterColor including the pools, lawns, tennis center, beach, etc., which are all owned by the homeowners, would be unaffected.
Under this new scheme, the fitness center will not be available to any guests unless they purchase a monthly membership. The Camp WaterColor classes will not be open to guests of any owners not on the St. Joe rental program. The HOA owns the Camp pool and playground so those will still be available to everyone. The only restriction will be on the use of the Camp building and the Camp classes. With respect to the Boat House, the restrictions will be identical. Guests of owners who do not rent and guests of owners not on the St. Joe program will not be allowed to rent canoes and kayaks from the Boat House.
Our Response
Our response to St. Joe’s plans is essentially twofold: (1) first and foremost, ensure that we provide our owners and guests with the best possible experience during their stay; and (2) to proactively challenge St. Joe’s efforts because they are bad for WaterColor.
Guest Experience
In terms of guests' experiences, they will continue to respond to those companies and properties that provide exceptional service and convenience at the best value. For the many, many guests that we have discussed the proposed changes with over the last two weeks, we have not had a single guest that elected to book with St. Joe because of the proposed changes. They love your properties, the way they are maintained and cared for, the friendliness of our staff, the competitive rates of our listings, and the overall experience we provide them during the reservation process and during their stay.
Despite this, however, we still recognize that it is important to address guests’ perceptions, and it is important to have a great answer when guests ask – “Do we still get all the same type amenities, etc. when we rent through you? Along those same lines, we want the right answers for the minority of guests who are very focused on one particular type of amenity. We want to be able to provide those amenities in a seamless an effortless fashion. As such, we are taking the following steps:
(1) Fitness Center - we are finalizing arrangements with Grayton Beach Fitness to allow our guests to conveniently use this facility, which is immediately west of WaterColor, and which offers larger and better facilities than the St. Joe fitness room.
(2) Canoes & Kayaks - We have confirmed that our guests still have use of the main dock at the Boat House facility, so guests can still rent canoes and & kayaks from any of the many vendors in town, and they can still launch from and return to the Boat House dock. We are finalizing options with various vendors to make this a seamless option for our guests, and of course there is option to provide these with the house -- as with bikes. More importantly, we are working with the HOA through Brad Yuhas to get approval from the Design Review Board for the installation of storage facilities at an alternative WaterColor HOA dock for our guests and other owner's guests. Pending permission, we plan to build facilities that would allow our guests to use at their convenience a fleet of 360 Blue canoes, kayaks and YOLO boards. It is not a frequently requested item, but we actually look forward to this being one of the potential specia l perks of renting through 360 Blue.
(3) Camp Experience - All guests at WaterColor, including 360 Blue's guests and non-rental owners' guests will still have access to the Camp pool, lawn, playground, etc. To offer an alternative to the camp 'classes,' which principally function as a unique babysitting service for the guests, we are finalizing arrangements with a large, local well-known sitting service to create a seamless baby-sitting arrangement that offers a true 'experience' for the guests' kids. The concept is to offer a service for the adults to get away, while providing a fun beach related experience for the kids. To accomplish this, the sitting service would come to the house during one of the offered time periods, and would have pre-set beach related activities for the kids based on their respective age groups. Whether it is coloring starfish, or something similar, the idea is to create a unique in-home experience for a few hours for the kids to have fun, an d the adults to get away.
Challenging St. Joe's Efforts
Despite the ability to replace St. Joe's in-house amenities, we nevertheless firmly believe that St. Joe's plan is counter-productive for the community, unnecessarily divisive for the home owners and guests, and quite frankly a plan that flies in the face of the collective good faith 'partnership' that we all have with St. Joe as WaterColor homeowners. We believe that it also has the potential to decrease the property values of all of our homes because of the perceived impact to new investment purchasers. Finally, we have been told by counsel that it potentially runs afoul of federal anti-trust provisions. For these reasons, and as homeowners in WaterColor, owners of 360 Blue, and representatives of our collective group of owners, we believe that it is important we challenge St. Joe's efforts.
To date, I expressed our concerns to St. Joe and Noble house's employees, and more importantly, met with the Board of Directors of the HOA. Currently, our board is made up of three St. Joe developer's representatives and two regular homeowner appointed representatives. I made clear to the Board that I believed that their failure, on behalf of homeowners as whole, to proactively defend against St. Joe's actions would be a breach of their fiduciary duties to all of us as homeowners.
I think in the end a combination of pressure from the collective group of homeowner's and concern over potential legal violations will convince St. Joe that this plan is bad for the entire community, the owners and St. Joe themselves. In fact, based on the conversations I've had with prospective owners to date, I think their approach will backfire and just cause more owners to be turned off by their tactics and overall approach to customer service. We think business and owner loyalty should be earned, not forced -- and we intend to continue to earn that trust one owner, one phone call, and one booking at a time.