Shopping

Watersound Town Center continues to grow and is elevating its reputation as a premier South Walton shopping destination. The St. Joe Company recently announced that national lifestyle retailer Anthropologie will occupy a brand-new 9,000-square-foot store, while coastal-inspired menswear brand Johnnie-O officially opened its doors to shoppers.   The new Anthropologie will also feature a dedicated Anthropologie Weddings bridal shop—a specialized concept offered at only select locations nationwide.

Watersound Town Center has lots of room to grow along US 98 in eastern South Walton County. A visit to the heart of Watersound reveals a growing open-air, walkable center where daily lifestyle meets coastal luxury. Bordering the entrance to the Watersound Origins community, the continuously expanding collection of shops, restaurants, and event spaces are designed to serve the broader Watersound community & surrounding areas.

The beach is a wash and the sun is taking a vacation - what to do on a rainy day in South Walton, Florida when the kids are restless and you're looking for indoor activities?

The Greenway Station 30A Farmers Market is a new, open-air market adjacent to The Lodge 30A in Seagrove Beach, Florida.

Art Month presented by the Cultural Arts Alliance of Walton County (CAA), is a month-long celebration of the arts held each May in Walton County, Florida.

The Cultural Arts Alliance of Walton County (CAA) kicks off Art Month in Walton County with the 38th Annual ArtsQuest Fine Arts Festival on May 2 & 3, 2026.

Watersound Town Center is adding national and regional retail stores, new dining concepts and professional office tenants - St. Joe’s open-air lifestyle shopping center located at the entrance to the Watersound Origins® community in Inlet Beach, FL, which is now 98% leased.

The 30th annual Festival of the Arts is set for October 25th & 26th - produced by Mattie Kelly Arts Foundation (MKAF), is one of the Southeast’s premier juried art festivals.

Alys Beach + Cars of 30A: An Elite Automotive Experience, an extraordinary celebration of craftsmanship, luxury, and innovation, where exquisite design meets performance is set for October 3 – 4.

Join the 30A community for two unforgettable days as Cars of 30A presents an elite, highly curated collection of over 150+ rare and high-performance automobiles, set against Alys Beach's unique landscape.

Purchase tickets and learn more: carsof30a.com.