The Pearl Shines in Rosemary Beach
At the heart of Rosemary Beach lies its gem.
At the heart of Rosemary Beach lies its gem.
Art lovers and collectors of Joe Elmore’s art will be glad to know that his legacy will continue at Elmore’s Landing thanks to the efforts of Sam Douangdara and Mike Madriaga.

Joe Elmore at Elmore's Landing in 2014
The term “just another beautiful day in paradise” is heard often here in SoWal.
What makes South Walton County in the Florida panhandle special? What is there to do at 30A Beaches? Here is Some of what you’ll read in the magazines and travel guides about SoWal Beaches
The Cultural Arts Alliance of Walton County (CAA) in partnership with the South Walton Artificial Reef Association (SWARA) will join two of SoWal's most beloved attractions - the arts and the Gulf of Mexico - by creating The Underwater Museum of Art (UMA), North America's first underwater permanent sculpture exhibit. The project has support from the National Endowment For The Arts.
Alys Beach in South Walton, Florida is a luscious beachfront community of evocative architecture and carefully-considered details.
On a curving lane next to the picturesque Caliza Pool & Restaurant, this five-bedroom villa maintains that tradition with the added convenience of being a short stroll to pristine beaches, the winding Nature Preserve trail, and refined shopping and dining.
Even back in the early nineties, Palm Beach County was “getting too crazy” for Brian and Jan Ethridge. They decided to pull up stakes and move to a calmer place right here in Seagrove Beach where they opened Angelina’s Pizzeria and Pasta in 1994.
Meltdown on 30A pays homage to something that is all too often taken for granted. Consistency.
They say that change is the only thing that’s certain besides death and taxes. After surviving a crazy election season, we’re finally welcoming the first signs of Fall at the beach. Like it or not, change is in the air.
November 6, 2016 by SoWal Staff
Nice video about Freeport, Florida by Visit Florida.
Located on Choctawhatchee Bay in Walton County lies a city surrounded by beautiful Florida wilderness. Freeport, just 13 miles north of South Walton's famous sugar sand beaches, is an ideal place for fishing, boating, paddling and just exploring natural Florida.
Sundown on October 29, 2015 was the end of an era as a day-long celebration of Seagrove Village Market Café came to an end. Free food, beer, wine, and music was shared with hundreds of people inside the old market, and outside in the parking lot and on the street. George and Ann Hartley went out with a bang and opened the doors of the old market for the last time.