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Seaside Merchants

The beach provides the inspiration for all things Seaside – from world renowned architecture to exquisite dining experiences. Unique shops and galleries are found throughout the New Urbanist town. Sandy walking paths and bike trails are ready to be explored. All that’s missing is you.


Strolling the streets of Seaside can be quite the shopping adventure. Browse apothecary, home decor, fine art, beauty and wellness, eyewear, and more. Find timeless, beach-ready, boho and chic pieces for your wardrobe at any of the beautifully curated boutiques. Accessories your purchases with one of a kind jewelry from La Vie est Belle. Visit independently owned Sundog Books or Central Square Records to purchase literature, cards, turntables, vinyl, accessories, music equipment and cheeky gifts. Celebrating the kids and the kid at heart, Duckies Shop of Fun is a must for toys, beach gear, and kids clothing. Bring home a piece of Seaside with a purchase from any of the Seaside Style Shops. 


Dining well is a Seaside tradition, and there’s no shortage of inspiring cuisine. Bud & Alley’s is Seaside’s original restaurant. Sunset cocktails on the upstairs deck is a must for visitors and locals alike. Great Southern Café has two of the best things in life: fried chicken and a great porch. Modica Market has everything you need for a picnic at the beach, including a great selection of wines. Take a break as you settle into a cup of Amavida coffee complimented by a delightful dessert. 

Airstream Row in Seaside is proof that even though your food came from a truck, it doesn’t have to taste like it. Sink your teeth into a decadent grilled cheese sandwich. Enjoy a sweet or savory crepe. Wash down the most delicious BBQ with a cold beer. Grab a seat in the shade and cool off with a famous Frost Bites shaved ice. 


Throughout the year, Seaside hosts many events, such as Seeing Red Wine Festival, family movie nights under the stars, concerts in the amphitheater performed by area's top artists, Independence Day activities, fireworks, the NWF Ballet Nutcracker performance,  holiday celebrations and more. Come out for a children's performance featuring the actors from The Rep, Northwest Florida's premier professional theatre company during season. Visit for all the happenings.​

The Seaside Farmers Market gathers foodies and farmers every Saturday at the Amphitheater. Live music takes place in the middle of it all. The market is focused on food, produce, cooking demonstrations, specialty items, artisan cheeses and breads, novice and professional gardeners, seed exchanges, education related to growing and preparing food, and the celebration of eating and sharing great ingredients. Follow Seaside Farmers Market on Facebook.


Seaside is the picture-perfect little town where you can reach every shop, restaurant, art gallery and more by foot or bicycle. You'll delight in discovering the unique shops, beachfront accommodations, galleries and more in Seaside. Learn more about Seaside Merchants at

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